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Rock steady: trade has tripled in recent years, but that's only half the story: Brazil's...

By Hinchberger, Bill
Publication: Latin Trade
Date: Friday, April 1 2005

According to legend, Brazilian supermodel Gisele Bundchen almost single-footedly transformed the lowly Brazilian flip-flops from emblems of poverty into international fashion items simply by wearing them backstage at fashion shows.

Only partly by coincidence, exports of Brazilian footwear jumped to 200 million pairs last year from 137 million pairs in 1999, placing the country seventh in the world. And these weren't simply rubber soles the Brazilians sent forth. The shipments included carefully crafted heels designed by Rio Grande do Sul's Jorge Bischoff that sell in u

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