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South-South trade: tapping the potential.

CHALLENGES

Developing countries don't fully exploit good business matches among their firms.

Exporters still tend to focus on traditional markets in industrialized countries. These markets are highly competitive and difficult to enter, whereas for many developing country firms, neighbouring markets offer immediate opportunities.

ITC has been promoting South-South trade for over 30 wars. The untapped potential is great among developing country firms. What is holding them back?

The answer is a mix of related facts and perceptions.

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