A man of many parts: Ian Devereux has been exporting his specialised crushing and pulverising...

If you believe Ian Devereux, New Zealand exporters still have some way to go before earning their stripes as proficient global traders.

For starters they need to junk blueprints designed for other countries and steer clear of foreign gurus with their "how to" kits, he says.

"We don't need a Porter project or a LEK wish-list. We need a New Zealand business model and New Zealand solutions to our problems. We need to decide on our own future, in our own way. I'm not keen on things you can't or mustn't do. If people say you can't do this you probably can. If peo