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Ding, Dong, Bin Laden's Dead

Osama Bin Laden's death in a Pakistan raid is welcome news for the American people. Let's hope short-term elation morphs into long-term confidence.


Unless you are living under a rock, you know that the man that America has most wanted to see captured -- dead or alive -- for close to a decade was reported killed Sunday night by President Obama in a dramatic White House broadcast.

Certainly, the news that Osama Bin Laden is dead is a pick-me-up for the American people, who have been hammered for months with persistent evidence of a faltering economy and for several weeks with a spate of monster storms that have resulted in much loss of life.

Maybe I'm being Pollyanna-esque, but just as the deaths of more 2,752 innocents on Sept. 11, 2001, brought the beginning of almost a decade of unstable U.S. economic behavior, I believe the destruction of the terrorist mastermind behind that attack will herald new era of confidence in the American way.

What we need to remember, though, is that the American way of 2011 is dramatically different than that of 2001.

The U.S. consumer of 2011 is more interested in green than greed, and is more wireless than wired. Deals trump brand loyalty. Word-of-mouth kudos -- and criticism -- will be amplified in social networks including Facebook or on microblogs such as Twitter. The 2010 U.S. census tells us that our more than 308 million residents are more urban, than suburban. That more of us might speak Spanish in addition to, or maybe instead of, English. That the South is rising again.

If you and your company have been looking more at the past than at the future, why not use this historic day as a turning point to change the direction of your vision?

When was the last time you thought more long-term than short-term? This event gives you new motivation to revise your growth aspirations, revisit your target customer profile, revitalize your sales and marketing culture.

Osama Bin Laden's death absolutely closes a dark chapter in our history books. I believe it opens a new chapter in economic growth for Main Street, America. Just remember that Main Street now has a slightly different address.

Heather Clancy is an award-winning business journalist with a passion for small businesses, green technology and corporate sustainability issues. Her articles have appeared in Entrepreneur, Fortune Small Business, The International Herald Tribune and The New York Times. In a past corporate life, Heather was editor of Computer Reseller News. Follow her on Twitter.


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