Ten Tips on Preparing for a Job Interview | Labor & Employment > Human Resources & Personnel Management from AllBusiness.com - Page 9
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8. Sell Yourself

Now is not the time to be humble. Develop a 25-second sales pitch that sings your praises. In business this is called an "elevator speech," a compelling overview of "why you?" that can be recited in the time it takes to ride an elevator. It should include your strengths, your experience, and what sets you apart from other applicants.

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