Cellular Connection.

Constant, reliable telephone communication is a vital necessity for the growing number of businesses and residents in the Matanuska Valley.

That's why cellular telephone service from the Cellular Connection in Wasilla is becoming a way of life for Valley residents.

"When you live

A wholly-owned subsidiary of the Matanuska Telephone Association, Cellular Connection brought cellular technology to the Matanuska Valley in 1991. In three years, the company has grown rapidly and today offers its customers cellular phone coverage south to Portage on the Seward Highway and north to Kashwitna on the Parks Highway.

"The growth we're enjoying shows how people are coming to depend on their cellular phones to meet their communication needs," Kris says. "The cellular phone market is the fastest expanding segment of the communications industry."

It's easy to understand why. Cellular Connection's typical business customers, for example, are contractors or small business owners. Always on the go and often without office personnel, these professionals find that a cellular phone keeps them constantly in touch with the business world.

Residential users of Cellular Connection's services include people like the hunter stranded in the Southcentral wilderness because of a storm. Knowing that his wife would worry about him, he picked up the portable phone packed into his hunting gear and dialed Cellular Connection's 24-hour answering service. Moments later, his wife received a call that her husband was all right and due home when the weather cleared up.

Cellular Connection's customers receive more than wide telephone coverage and efficient communication services. For example:

* Convenient features like call forwarding, call waiting and three-way calling give the cellular phone user all the advantages of the most sophisticated phone technology -- anywhere within Cellular Connection's coverage area, at any time.

* Custom rate packages are available, from inexpensive economy monthly rates to specially designed rate plans for emergency personnel.

* More savings and more coverage are also part of Cellular Connection's service. Free calling numbers, like 687 for a local towing company or 911 for emergency situations, provide convenience and security. And thanks to a cooperative agreement with MACtel, Cellular Connection's customers can call the Kenai Peninsula -- free of charge.

* Superior customer service is Cellular Connection's most important goal. From the dependable 24-hour answering service the company provides to its employee involvement in local activities -- from Cleanup Day to chamber of commerce events -- Cellular Connection is committed to serving the Matanuska Valley community.

"Because of the growth our customers have brought us, we will expand our operations this fall to further increase our coverage," Kris adds.

Three new cell sites, for example, will expand Cellular Connection's coverage north to Cantwell. Another two new sites will increase cellular coverage east to Eureka, while an additional site will allow cellular phone owners to call from recreational sites off of the Parks Highway.

"Our community has given us incredible growth," says Kris Perry. "That's why we are committed to giving back everything we can to help our businesses and residents grow and prosper."

For more information, contact:

Cellular Connection 701 East Parks Highway, Suite 100 Wasilla, Alaska 99654 Phone: (907) 373-2355 Fax: (907) 373-2357