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Marketing Your Web Site.(advice for builders)(Brief Article)

By BARROWS, JOHN
Publication: Professional Builder (1993)
Date: Friday, June 1 2001

You have spent the time and money to create a Web site that has good content, good navigation, and loads quickly. However, all your efforts in careful design and implementation will go unnoticed if you do not promote and market your Web site successfully. Simply creating a great Web site will not guarantee viewership; you have to drive the viewers to your site.

Ever notice how all magazine ads now have www.company.com at the bottom? Your site address should appear on your business cards, letterheads, vehicle signage and especially job-site signage. Any standard form of

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