Reynolds launches Reynolds AdvantageNetwork.

DAYTON, Ohio--(BUSINESS WIRE)--March 24, 1997

Customer Advantage Offers the Industry's

First Internet Document Management Service

The Reynolds and Reynolds Company announces the Reynolds Advantage Network (RAN), which offers Customer Advantage,

RAN is a document management network that integrates document procurement, document management and work process optimization. A customer-specific systems and services solution, RAN provides rapid and easy access to business forms information when needed, providing companies with optimum control over all documents, reducing administrative costs and increasing operational efficiencies. RAN is more than just a front-end application; it's a fully integrated network that facilitates a two-way flow of information between customers and Reynolds' production systems. Along with Customer Advantage, Sales Force Advantage is another key RAN component. To more effectively serve customers, Sales Force Advantage links the Reynolds sales force to Reynolds' operations, including distribution, warehousing and manufacturing facilities, product and services information and customer information.

Flexible Open Systems Architecture

RAN's open system, client-server layered architecture provides flexibility and scalability to easily accommodate the changing business requirements and needs of Reynolds' customers. RAN utilizes applications and tools from today's most popular operating system platforms -- Windows 95, NT and UNIX. Using the Internet as the data pipeline eliminates the need for additional hardware or software so RAN can be accessed across the organization via desktop computers, regardless of platforms or computer configurations. To enhance usability, the customer system employs JAVA, a programming language that enables Internet browsers to display multi-media content and interactive features. The client-server configuration enables RAN to be accessed through a PC capable of running a browser, and is optimized for use through the Netscape Navigator or Microsoft Explorer browsers.

"As a market leader in customer satisfaction, we have an absolute passion for maximizing the total business results of our customers, and we're committed to creating comprehensive document solutions so our customers can concentrate on their core competencies. RAN is designed specifically for our customers' current and future needs, easily adapting to their changing priorities without disturbing company processes. With our hassle-free service through the Internet, we're making it easy to do business with Reynolds and Reynolds. We provide our customers with secure access, reduced costs and cycle time, and increased competitive advantage," said Rodney Hedeen, president of Reynolds' Business Systems Division.

The Customer Advantage System

An industry first, the Customer Advantage System provides both Internet and Extranet (Intranet-to-Intranet) communication models with security firewall to ensure complete system-wide security. With easy access via the Internet, Customer Advantage will link the organization directly to Reynolds and other suppliers, which expedites purchasing, resulting in faster, more accurate fulfillment.

The end-user is connected to the supplier through his/her desktop computer. At any time, 24 hours a day, the end-user can view and search a personalized, customer-specific electronic catalog. Maintained by the Reynolds sales consultant, the catalog content, including item detail, is always current. Then through a single data entry, the end-user can quickly execute a requisition to purchase the chosen documents.

Customers will be able to access management reports that give strategic information about document usage, order tracking and cost history. This will give companies immediate information that helps provide more accurate cost management and identify additional cost saving opportunities. Additional electronic forms enhancements will improve companies' work flow as the forms, complete with electronic signature, are quickly routed throughout the company where applicable and printed out at any desk-top printer or high-speed print center. Favorite forms are maintained in an electronic forms library.

"We're very excited about Reynolds' advanced technology. We've needed a system like RAN for a long time. It's going to provide us with faster, more accurate purchasing and significant cost savings. We're certainly looking forward to being a pilot for the system," said Robin Kindberg, Health Plan Services, Tampa.

Sales Force Advantage

The integrated Sales Force Advantage system uses a UNIX operating system, permitting Reynolds sales personnel to better manage customer needs. The flexibility of its open, client-server-based architecture enables Reynolds' salespeople to quickly configure proposals, profile contacts, execute orders and determine order status from their desk-top PCs or laptop notebooks. With all account information immediately accessible, the sales representative can better manage customer needs by viewing account history and other customer-specific information.

Reynolds and Reynolds, headquartered in Dayton, Ohio, is a leading provider of integrated information management systems and related value-added services to automotive, healthcare and general business markets. The company reported fiscal 1996 revenues of $1.1 billion. For more information on Reynolds and Reynolds, visit the company's World Wide Web site on http://www.reyrey.com .

NOTE: The E-mail addresses below each contain an "at" sign

before "reyrey.com" -- this symbol may not appear

properly in some systems.

CONTACT: Reynolds and Reynolds

Janet Brewer, 937/485-4215

janet_brewer@reyrey.com

or

Paul Guthrie, 937/485-4215

paul_guthrie@reyrey.com