LIVETRADE.com Hires Richard P. Talley; New VP of Salesand Marketing Hails from Standard &...

GARDEN CITY, N.Y.--(BUSINESS WIRE)--Nov. 1, 1999--

LIVETRADE.com, a service bureau offering a complete turnkey on-line trading software package, LIVETRADER(TM), designed to help Broker/Dealers enter the on-line trading market, announced today that Richard P. Talley has joined the company

Prior to joining LIVETRADE.com, Mr. Talley served for four years as a Senior Account Executive for Standard & Poor's ComStock managing the New York City, Mid South regions of the United States, Quebec and Ontario regions of Canada.

His responsibilities included: generating new business, contract negotiation, maintaining relationships with 3rd party software developers, while developing and managing business with the broker/dealer community at large.

Mr. Talley also worked extensively on creating internet business relationships with on-line brokers and financial context providers including such names as: TheStreet.com, Southwest Securities, Multex.com and AB Watley.

Before assuming his position at Standard & Poor's ComStock, Mr. Talley worked as an account executive with Advent Software focusing on generating and managing new business opportunities for the companies portfolio of products which included portfolio accounting, performance, trade order management and accounting reconciliation systems.

LIVETRADER, developed by LIVETRADE.com offers three different levels of trading software to clients of contracted Broker/Dealers in addition to offering those financial firms full trade management applications.

Powered by Sun Microsystems (NASDAQ: SUNW) Java programming servers, combined with a Cisco Systems (NASDAQ: CSCO) and Worldcom (NASDAQ: WCOM) communication infrastructure, LIVETRADER is a sophisticated execution and back office software.

LIVETRADER gives competitive advantage to second and third tier brokerage firms contending for business in the exploding on-line trading marketplace against the larger, deeper pocketed first tier firms that may already have the infrastructure in place to accommodate those clients that desire to execute their own trades through an on-line trading program.

Mr. Talley commented, "I am extreme that we believe will certainly add to our rollto helping our LIVETRADER software products capture significant market share in the burgeoning world of on-l3.6640 or 1.877 LIVETRADE.