Track Data Selects The Lord Group as its MarketingCommunications Agency.

NEW YORK--(BUSINESS WIRE)--April 30, 1999--

Track Data Corporation (Nasdaq NMS: TRAC) announced today that it has selected The Lord Group, an affiliate of Young & Rubicam, as its marketing communications agency to support its myTrack market data and online trading services. First year

"We were looking for a marketing communications partner that had a proven track record in building brands, and doing so at all levels of communications," said Barry Hertz, Track Data's Chairman and CEO. "The Lord Group's experience with such brands as Bell Atlantic, KeyCorp and others convinced us that they could help us build the myTrack brand in the highly competitive category of on-line trading." The Company competes against such other on-line trading services as E

rade (Nasdaq: EGRP), Schwab (NYSE: SCH) and Ameritrade (Nasdaq:
AMTD).
    "We're ecstatic about the opportunity to develop an integrated
campaign for an emerging brand like myTrack that has a true point of
difference from its competitors," notes Jim Hood, The Lord Group's
CEO.
    myTrack is an Internet-based software application that is not
restricted by the limitations of an HTML browser-based static system
offered by virtually all of its competitors. Further, myTrack delivers
a continuous dynamic stream of live market data and investors'
real-time online trading activity. The system, found on the Internet
at http://www.mytrack.com, is always connected and is an order of
magnitude faster than competing browser-based systems.
    Track Data provides real-time financial market data, news,
fundamental research, charting and analytical services to
institutional and individual investors through dedicated
telecommunication lines and the Internet. On April 12, 1999, the
Company began to offer on-line trading through its myTrack
Internet-based personal investment service. Download myTrack software
at http://www.mytrack.com or call 1.800.myTrack. Additional
information may be obtained by contacting Cindy Belmore, Investor
Relations, at 718.522.7373 or by e-mail: cindy_belmore@tdc.com or by
visiting Track Data's website at http://www.tdc.com.
    The Lord Group, a joint venture between Young & Rubicam Inc. and
Dentsu (of Japan), is a fully integrated, New York-based marketing
communications consultancy. With approximately $350 million in
billings, its client partners include Bell Atlantic, Kraft Foods,
Siemens AG, KeyCorp, Mita, Chock Full o'Nuts, The Sports Authority,
The Wiz and USAA. Further information may be obtained by contacting
Roger Chiocchi at 212.708.5270 or by email:
roger_chiocchi@yr.com.