Interelate Announces New Suite of CustomerIntelligence Solutions in Strategic Expansion of...

Business Editors & Technology Writers

Industry-Leading Customer Intelligence Service Provider

to Develop Best-Practice Solutions for E-Commerce,

Financial Services and Travel and Leisure Clients

Interelate, the leading customer intelligence application service provider (ASP), today announced that it is developing pre-built customer intelligence solutions to address core business issues for clients in the e-commerce, financial services and travel and leisure markets. The new products are the first in a comprehensive strategic product offering from Interelate that will allow its clients to expand their customer base, shorten their sales cycle and increase sales and profits. These industry-specific, pre-built customer intelligence solutions can be delivered quickly and cost effectively allowing Interelate's clients to avoid the time or expense associated with internal development.

"Developing an internal customer intelligence infrastructure is complex, time-consuming, and risky for companies," said Wade Myers, chairman and CEO of Interelate. "Interelate's strategy is to pre-build highly scalable, world-class solutions that address specific business issues in key industries. We provide the necessary customer intelligence infrastructure and expertise to our clients, allowing them to remain focused on building their core businesses."

The new products support Interelate's overall strategy to offer a comprehensive suite of pre-built customer intelligence solutions that are designed to increase clients' sales and profitability through an integrated, end-to-end solution that includes data mining, campaign management and real-time personalization. Interelate retained McKinsey & Company, an international consulting firm with world-class CRM and business consulting expertise, as an advisor in the development of these new solutions. Interelate is tailoring its proven analytics expertise to produce sophisticated, high-quality pre-built customer analytics products that are easy to deploy and that solve core business issues for clients in key vertical markets.

Interelate is initially focusing on three key industries because of their need for meaningful customer analytics, as well as the large market potential of each of these growing industries. The company's new solutions will enable its clients in these industries to leverage their existing customer data to increase sales and profits through highly personalized, relevant offers unique to their businesses. As clients gather and analyze data, the model refines the data and gets smarter. The solutions will include:

E-Commerce: The eCommerce customer acquisition/loyalty product identifies a client's highest-value and most-responsive customers. It improves a clients' customer pipeline by selectively attracting anonymous visitors, transforming high-potential registered users into purchasing customers and retaining loyal customers by utilizing Interelate's proprietary household-level LifePhase(TM) data, geographic indicators, eRFM segmentation strategy and predictive customer conversion models.

Financial Services: The financial services cross-selling product identifies a client's highest-value and most-likely opportunities to sell additional products and services to a firms' customers by utilizing Interelate's proprietary household-level LifePhase(TM) data, geographic indicators, behavioral segmentation strategy and predictive scoring technology.

Travel and Leisure: The travel and leisure products optimize clients' marketing investment by identifying their highest-value, highest behavioral propensity customers and prospects for buying new or additional products. Both the cross-sell and the acquisition product utilize Interelate's proprietary household-level LifePhase(TM) data, geographic indicators, segmentation strategy and predictive scoring technology.

An ASP with a tight focus on customer intelligence, Interelate's fast and innovative Web-delivered solutions enable clients to identify opportunities by rapidly turning insight into strategic action. The company helps retrieve customer and operational data from client computer systems and adds relevant data, knowledge and expertise via its world-class analytics platform, avoiding additional investment in expensive IT infrastructure, people or processes.

"The need for easy to implement and affordable CRM solutions is a key issue-solving it will help companies stay ahead of the competition in the e-commerce and financial services markets," said Robert Mirani, research director, The Yankee Group. "Interelate's best practices solutions provide a compelling answer to the market need for timely, quickly deployable cross-sell and customer acquisition solutions."

ABOUT INTERELATE

Interelate is the leading customer intelligence ASP (application service provider) that rapidly delivers to decision-makers a unified view of relevant customer information and analysis. This innovative solution empowers clients to grow sales and profits through data mining, campaign management, personalization, and real-time recommendation. Interelate combines deep expertise in data analysis, CRM (customer relationship management), database marketing, and industry verticals with leading, analytics software, proven methodologies, and third-party data through a secure, Web-delivered service.

Interelate's partners include EMC, Loudcloud, Dell, Sun, Oracle, Microsoft, E.piphany, and Net Perceptions. Interelate's investors include Goldman Sachs, Deutsche Banc Alex. Brown, and Dell Computer. Headquartered in Minneapolis, Interelate has offices throughout the U.S. and can be reached at (952) 852-3900 or www.interelate.com.