People's Liberation to Report Second Quarter 2006 Results on August 14, 2006.

LOS ANGELES -- People's Liberation, Inc. (OTCBB:PPLB), the designer of high-end casual apparel under the brand names People's Liberation(TM) and William Rast(TM) (the "Company"), today announced that on Monday, August 14, 2006, after the close of the trading day, the Company

The Company also said that Chairman and Chief Executive Officer, Danny Guez, President, Ted Houston and Chief Financial Officer, Darryn Barber, will host an investor conference call that same day, at 4:30 p.m. Eastern Daylight Time.

To participate in the conference call, investors should dial 800-289-0508 ten minutes prior to the scheduled start time. International callers should dial 913-981-5550. If you are unable to participate in the live call, a replay will be available beginning Monday, August 14, 2006 at 7:30 p.m. Eastern Time, through Wednesday, August 30, 2006 at 7:30 p.m. Eastern Time. To access the replay, dial 888-203-1112 (pass code: 7144603). International callers should dial 719-457-0820.

The call will be open to all interested investors through a live audio Web broadcast via the Internet www.earnings.com or www.streetevents.com. For those who are not available to listen to the live broadcast, the call will be archived.

About People's Liberation, Inc.

People's Liberation, Inc. designs, markets and sells high-end casual apparel under the brand names "People's Liberation" and "William Rast." The majority of the merchandise the Company offers consists of premium denim, knits, wovens, and outerwear for men and women. In the United States, the Company distributes its merchandise to better department stores and boutiques, such as Nordstrom, Bloomingdales, Neiman Marcus, Kitson, Atrium, Fred Segal and Intermix. Internationally, in select countries, the Company sells its products directly and through distributors to better department stores and boutiques, such as Mitsukoshi, TNT, and Sears (Mexico City). The Company is headquartered in Los Angeles, California.