Inmagic: Turning Up the Knob on Social Volume

With a name like lnmagic, it's not unusual for the company to pull a few surprises out of its proverbial hat.

For the past 25 years, lnmagic, Inc. concentrated on the special libraries/special collections niche, according to Mike Cassettari, vice president of marketing and business development.

He joined the company nearly 2 years ago at a time when Inmagic was "taking a look at the current business and deciding what shape the company was in, and then how we wanted to move forward along with any trends we were seeing."

As a software vendor, Inmagic built its reputation on tools such as Presto. But with an infusion of $5 million in funding from Edison Venture Fund, Inmagic took a new spin with its business base of 5,000 organizations in 100 countries as it set its sights on providing solutions and services for its users. The company also expanded its offerings with a new management team, new board of directors, new customer advisory board, a redesigned website, and a blog (http://blog.inmagic.com), designed as a resource for expert insight, opinion, and commentary for corporate information knowledge managers today.