PVI Launches Multiple Output System for Virtual Advertisements During MLB World Series, a Technological First.
Single Operating System Will Manage Four Separate Feeds with Different Advertisements for International Broadcasts During MLB World Series
NEW YORK -- PVI Virtual Media Services, the global pioneer and leader in creating and providing real-time virtual image entertainment technology for television, today announced a groundbreaking new technology which will allow a single operating system to integrate different virtual advertisements from four separate international feeds during the 2007 Major League Baseball World Series.
Multiple international outputs of virtual ads behind home plate will be operated by a single person, which will replace the need for multiple systems and numerous on-site trucks. The new fully-automated system will be a boon to technical directors, who previously risked mixing up which virtual ads were meant for which international outlet during live telecasts.
"Major League Baseball International is excited to debut PVI's new virtual technology via the MLBI world feed of the 2007 World Series," said Paul Archey, Senior Vice President, International Business Operations, Major League Baseball. "Our relationship with PVI has continually established new frontiers in sports broadcasting, accommodating surging demand from our valued partners and providing an entertaining viewing experience for fans around the world."
PVI will deploy the system during international broadcasts of the World Series to Canada, Japan, Latin America and Mexico. Previously, PVI provided virtual advertising integration during telecasts of the MLB All-Star Game in July and the 2006 World Baseball Classic.
"We're excited to showcase our new technology on the international stage," said Samuel McCleery, Executive Vice President, Sales and Marketing, PVI Virtual Media Services. "As its audience continues to swell, PVI is dedicated to our continuing partnership with Major League Baseball International and to facilitating its growth through the creation of innovative technologies and applications that support their advertising goals and transform the television viewing experience for baseball fans worldwide."
As the most experienced and only full-service designer, developer and operator of vision-based, virtual image technology in the market, PVI provides three main services: 1) virtual advertising and product insertion; 2) virtual programming enhancements and 3) data collection and analysis using vision processing. The company is a pioneer of programming innovations that are now crucial programming components, including the virtual First Down Line in college and professional football and other viewing enhancements in soccer, golf, football and baseball. PVI has developed specific business-to-business and consumer television applications that enhance the consumer viewing experience on behalf of or in cooperation with an extensive network of partners, including ESPN, FOX, CBS, NBC, ABC, MLB, NFL, Telemundo, CBC, TSN and Global Media (GMA, ABC5, ESPNstar, Hakuhodo, Xin Xin Sports, MCG Moscow).
