NetGenesis Appoints Christopher Hanson as ChiefFinancial Officer; Leading Software Industry...

Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Nov. 13, 2000

NetGenesis Corp. (NASDAQ: NTGX), the leading provider of e-customer intelligence solutions, today announced that Christopher Hanson, age 41, has been named Chief Financial Officer, Senior Vice President

"Chris is a world class financial executive, with a proven track record of growing profitable software and services businesses in public markets," said Larry Bohn, president and CEO of NetGenesis. "His background in business critical software solutions makes him an ideal fit for NetGenesis. I know that he will be instrumental in taking us to the next level of growth, profitability and success."

Hanson brings 10 years of public company experience to NetGenesis. Hanson held the position of CFO of Saville Systems, a public software company that was sold to ADC Telecom in October, 1999. At Saville, he was responsible for managing finance and accounting, legal, investor relations, information services and administrative personnel. Prior to Saville, Hanson was treasurer at System Software Associates, a publicly held manufacturing applications company, managing professionals in areas of tax, treasury, employee benefits and alliance partner reporting. In previous positions, Hanson served as CFO of a privately held eCRM (electronic Customer Relationship Management) software company, as well held a tax manager position at Coopers & Lybrand. Hanson is a CPA and holds an M.S. in Taxation from DePaul University and a Bachelor of Science in Accountancy from the University of Illinois.

"I am excited to be joining the NetGenesis team," said Hanson. "I believe NetGenesis is the clear leader in a rapidly growing space and has the absolute potential to be one of the biggest names in e-business software solutions."

Mr. Hanson will report directly to CEO Larry Bohn.

About NetGenesis Corp.

NetGenesis, the leader in e-customer intelligence helps businesses leverage the Web to succeed in the Net economy. Through an unmatched combination of software and consulting services, NetGenesis offers the sharpest picture of online customers, revealing behavior patterns critical to e-business success. The company's core product, NetGenesis, transforms e-customer data into effective marketing initiatives and provides a unique drill-down capability that allows users to answer vital business questions. Over 400 Fortune 1000 companies use NetGenesis products and services including Verizon, Charles Schwab, Fidelity Investments and Lucent Technologies. Based in Cambridge, Mass., NetGenesis is a strategic partner with industry leaders such as Art Technology Group, Annuncio, DoubleClick, IBM, Interwoven, Oracle, the Sun-Netscape Alliance and Vignette. NetGenesis was recently recognized by Software Magazine to the Software 500 list for 2000 and has been named to the "New England Technology Fast 50" for 2000, a ranking of the 50 fastest-growing technology companies in the area. For more information contact 617-665-9200 (United States), +44 1638 660 843 (United Kingdom) or visit http://www.netgenesis.com.

NetGenesis is a registered trademark. InfraMarketing, Inframetrics and CartSmarts are trademarks of NetGenesis Corp. Other company names and products are trademarks or registered trademarks of their respective companies.