ORINDA, Calif. -- Web Cast on Thursday, July 22 at 2:00 p.m. ET -- Learn How Software Publishers Can Streamline Distribution of Software and Licenses Across All Channels

Intraware, Inc. (Nasdaq:ITRA) today announced the availability of its new Channel Manager module for SubscribeNet(R), the digital delivery solution for end-to-end channel management designed specifically for enterprise software publishers (ISVs) and their channel partners. This new module enables publishers to gain visibility into channel customers, streamline license management, and speed software delivery across all channels.

"Intraware is giving software publishers the tools to substantially improve customer satisfaction, facilitate adoption of software updates, and really empower channel partners to focus on growing customers rather than using them to simply sell and deliver software," said Dr. Richard Northing, Vice President of Technology and Operations at Intraware. "Digital delivery improves control over branding, order processing, information filtering, and product and license management. Resellers, VARs and distributors can now become real partners in driving revenues, improving the customer experience and reducing costs. This tool also offers software publishers and their partners more visibility into channel customer activities based on the structure of their business relationship."

About Intraware's Channel Support Module for the SubscribeNet Service

Available as an add-on to the SubscribeNet service, Intraware's Channel Manager module enables the software publisher to extend SubscribeNet's proven electronic software delivery and management (ESDM) functionality across all channels while maintaining control over the configuration of the various channel options and while providing global partners with efficient tools to be productive and self-sufficient. A powerful, order-based entitlement engine (independent for each partner) tied to complex SKU management is paired with rules-based definitions for product and license management, customer and order processing, presentation and delivery to customers, and information filtering. This functionality provides the flexibility to support any type of channel partner relationship.

Benefits

The SubscribeNet Channel Manager module uniquely expands usability of the industry's leading entitlement management, software delivery, and license generation service to provide benefits to the software publisher, partners and end user customers.

Benefits for the Software Developer

--Gain insight and control over all distribution channels

--Increase sales and renewals with efficient ESD/ELD fulfillment and tracking tools

--Increase customer satisfaction

--Increase the value of partner programs

--Reduce development, distribution and operational costs

--Automate regulatory compliance

--Analyze complete customer activity

Benefits for the Channel Partner

--Increase sales and renewals through higher customer satisfaction and proactive, automated renewal notifications

--Self-management tools enable efficient and timely processing of orders

--Support provided for online delivery of the Software Developer's and Channel Partner's products

--Reports available for all activities

Benefits for the Customer

--Self-service tools to access, track and manage their software assets, regardless of where they were purchased

--Personalized communications on all orders and updates

--Tax-free delivery for qualifying customers

--24/7/365 access to products in consistent manner, regardless of where purchased

--One-stop service for the Software Developer and VAR products

Availability

The new Channel Manager module is available now, and because the SubscribeNet service and the Channel Manager module are both components of a web-based, turn-key solution, they require no new software or hardware for software publishers, their partners or their customers. The service is easy to implement on a pilot basis. Publishers and their partners may utilize the service for as few or as many of their products and customers as they wish and also for "try-before-you-buy" programs. "It's a great way for software publishers and their partners to see firsthand the benefits of digital delivery via the channel," says Peter Jackson, Chairman, President and Chief Executive Officer of Intraware.

About Intraware

Intraware, Inc. is the provider of digital delivery services that enable technology companies to manage complex customer entitlements, enhance visibility of customer activity and accelerate profits. The Intraware SubscribeNet(R) service (patent pending) is a Web-based delivery and support solution that enables technology companies to deliver, track and manage the software, licenses and other digital content they distribute to their global customer bases. Intraware's digital delivery and management solutions power business-to-business technology providers including: Progress Software Inc., Business Objects SA, Documentum Inc., PeopleSoft Inc., RSA Security, Inc. and McKesson. Intraware is headquartered in Orinda, California and can be reached at 888-797-9773 or http://www.intraware.com.

Intraware and SubscribeNet are registered trademarks of Intraware, Inc. Any other company or product names mentioned herein may be trademarks of their respective owners.