Business Transformation Challenge
Software Testing Solutions is one of two winners of our BIG Business Contest. The company is faced with a number of challenges it must overcome in the next three months. Follow the company’s progress and learn how you can transform your own business.
Challenge 1: Sales Process
STS needs to implement a clear process that new salespeople can follow and use to secure more clients. Here’s what they’re working on:
- Creating a Sales Process That a Team Can Use
Business owner Jennifer Lyle is working to create a company that can run without her, and the first step is to build a sales process that others can use.
Challenge 2: Branding
The company’s name may be one of the things holding the business back, so they’re going to get an image makeover.
- How a Company Gets a New Name
The brand overhaul is proceeding -- with a new name to represent the strength of Jennifer Lyle's company. - Company Re-Branding: Finding a New Company Name
A good brand name is one of the most powerful marketing tools a company has. But how does a company pull off a successful image overhaul?
Challenge 3: Product Development
When is it time to expand the company’s product offerings, and what’s the best way to accomplish that?
- Software Product Development: When It's Time to Hire a Developer
A software company determines that one bottleneck in the software development process is its engineering manpower. What's the best way to find the right person for the business?
The Transformation Team
Meet the people who are helping take our winning companies to the next level.
Meet the people who are helping take our winning companies to the next level.
Special Advisors
These industry experts and business luminaries will advise Software Testing Solutions on its key challenges.
These industry experts and business luminaries will advise Software Testing Solutions on its key challenges.
David Finkel
CEO, Maui Millionaires LL
Elizabeth Kanna
Principal, Kanna & Co. Inc.
David Kolbe
CEO, Kolbe Corp
Rachel Blue
Partner -- Doerner, Saunders, Daniel & Anderson, L.L.P.
Managing Your Cash Flow
Co-sponsored by:
Promotional Partner:
Tropical Teachings: Lesson Learned About Building the Business
In Maui for the culmination of the business transformation, Jennifer Lyle and David Finkel look back on how they took Software Testing Solutions to the next level.
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