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Search Engines: Out Of Banks' Plain View: Google, Yahoo! and MSN are trying to convince...

By Fest, Glen
Publication: Bank Technology News
Date: Wednesday, February 1 2006

Searching for "computers" on Google one January evening brought up a trove of hits on the usual suspects: Dell, Gateway, Apple and CNET. "Trucks" produced front-page links to Chevrolet and GMC, along with a sponsored tie-in to Nissan's bad-boy Titan King Cab.

So how about "banks"? On this night, not a Bank of America, Wachovia, Citigroup, Chase or Wells Fargo turned up in the bunch. The most relevant hits, per Google's algorithms (and discounting sponsored links), were SunTrust Banks and Huntington National Bank-along with blood donation centers, the Outer Banks, NC t

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