Visible Technologies Launches TruReputation for Search Reputation Management.
Company Reveals Unique Reputation Index to Score the Sentiment of Online Content
BELLEVUE, Wash. -- Visible Technologies, a leading provider of social media analysis and engagement solutions, today announced the expansion of its search reputation management business with the launch of TruReputation(TM). TruReputation is a full suite of online reputation management services that provides individuals and corporations with an effective way to comprehensively manage their reputation in search engine results through assessment and measurement, protection and repair.
"With more than 8.6 billion searches happening online in the month of April 2009 alone, search engines are the primary tool people use to navigate the Internet. The influx of consumer-generated content on the Web, which can be highly biased or inaccurate, has caused the dynamic of search result rankings to rapidly fluctuate, making search reputation management even more of an imperative for individuals and businesses than ever before," said Jim Webber, executive vice president of TruReputation, Visible Technologies. "In today's turbulent economic times with increased media scrutiny of our business leaders and public figures, protecting one's reputation online is no longer a luxury, it's a necessity."
To help individuals and organizations understand and measure their reputation rank in search engines, Visible Technologies also launched TruReputation Score, an index representing reputation across all major search engines. By using a proprietary set of algorithms, the TruReputation Score reveals the sentiment of online content related to an individual's or company's search results: the higher the score, the more accurate the reflection of an individual or corporate brand in search results. TruReputation Score is being offered free: http://www.trureputationscore.com/.
"Proactively building and promoting a positive reputation in search results is a natural fit with Visible Technologies' mission of empowering our clients to build customer advocacy and increase sales," said Blake Cahill, senior vice president of marketing, Visible Technologies. "The expansion of our search reputation management service and launch of TruReputation enables our clients to ensure their brand is accurately reflected online."
Comprehensive Solution for Search Reputation Management
