speed-trap.com Introduces Prophet Version 2.0 With New Features for Monitoring, Analysis of Web Site Usage.
Business Editors/High Tech Writers
LA QUINTA, Calif.--(BUSINESS WIRE)--Jan. 22, 2001
speed-trap.com, the client-side Web data collection company, chose the opening of the Upside Showcase here today to introduce Version 2.0 of its Prophet software, which is designed for use by Internet Web site designers, operators, personalization systems and hosting services to monitor, analyze and replay actual client Web usage in order to optimize site design for a better user experience.
Prophet provides insight into the actual user experience of individuals coming to a Web site because it collects real-time data on user interaction with Web pages and permits a wide variety of data analysis -- from simple clickstream to page audit trails to real-time replay of actual user sessions on a Web site.
It does this with unique, patent-pending technology that downloads a Java applet onto the user's PC as part of Web pages which are to be monitored and analyzed. This applet then converses with the Prophet server application, co-located with the Web server, to collect all events that occur while the user interacts with the Web site. In this way, each Web page monitors its own use.
Prophet 2.0 includes a number of significant feature enhancements produced in response to customer requests and derived from the company's on-going product development program. For example, Prophet is now able to use HTTP secure sockets for returning sensitive data to the host Web site with complete security. This gives customers the option of using speed-trap.com's own lightweight encryption for returning interaction data streams or of using the full-strength, 80- or 132-bit encryption schemes implemented in the customer's Web browser.
In addition, version 2.0 now supports HTTP tunneling capabilities and allows the use of TCP/IP instead of UDP for data collection. These two changes allow Prophet data to pass through the majority of firewalls and routers without any special system configuration. The data collected in the client's system is placed into normal HTTP messages and returned using TCP/IP sessions. The original Prophet version 1.0 used only UDP for this process, and constructed specially formatted packets to carry this data.
"The third major change we've implemented is a very extensive set of real-time statistics and operational information that can be accessed via a new server GUI," explained Malcolm Duckett, vice president of marketing. "This server GUI allows operators to communicate directly with the server either across the network via a browser and a Java application or via a local process.
