Dynamax Technologies VP and General Manager Tom Nix to Speak at Strategy Institute's First...

North American Operations Head for Global Digital Signage Solutions Leader to Jointly Discuss Proven Software Selection Criteria and Methodologies to Maximize ROI, TCO

BLACKBURN, United Kingdom & NEW YORK -- Dynamax Technologies Ltd., a global leader in digital signage solutions, today

announced that Tom Nix, vice president and general manager of the company's North American operations, has been added to the list of distinguished presenters for the first annual Digital Signage Technology Summit, a new conference produced and managed by Strategy Institute Inc., and held in conjunction with InfoComm 08.

Nix will participate in a panel discussion entitled, "Software Options: A Framework for Selection to Ensure Interoperability, Fit and Success," at 11:30 a.m. PDT on Monday, June 16, 2008, at the Las Vegas Hilton in Las Vegas, Nev. The 45-minute session will outline strategies for reviewing needs and resources prior to purchase and implementation; explore security, scalability, digital rights management (DRM), and bandwidth considerations; discuss the importance of embedded monitoring and reporting mechanisms; and investigate return on investment (ROI) and total cost of ownership (TCO) metrics.

The seminar, co-sponsored by Dynamax Technologies and Harris Corporation, also features Ted Dembicki, vice president of business development of Harris Corporation's Harris Digital Signage Solutions[TM] business unit, and Michael N. Smith, vice president of sales and marketing at Wirespring Technologies, Inc. The discussion will be moderated by Lyle Bunn, principal and strategy architect of Bunn Company, and chairman of the conference.

"The inaugural Digital Signage Technology Summit comes along at a very exciting time in the ongoing development of this industry, which is seeing a tremendous influx of service and technology providers, hardware and software innovations, and channel entities vying for market share in today's hyper-competitive business environment," said Nix. "These factors, combined with robust interest from brands, agencies, and content owners in reaching consumers in compelling ways, are pushing digital signage to new heights, and to the marketing forefront. This symposium will explore these issues in great detail, and provide attendees, inside and outside of the digital signage ecosystem, with a comprehensive platform for learning about the intrinsic value and benefits of digital out-of-home media networks. With this in mind, Dynamax Technologies is pleased to be involved with this distinctive conference, and hopes it will spur similar gatherings at other major industry events."

The Digital Signage Technology Summit, June 16-17, 2008, will cover many current digital signage topics, including different systems capabilities for emergency, security, training and entertainment applications; the latest hardware, software, and middleware technologies; vendor and partner selection strategies; and network architecture design and planning, from test pilots to full-scale implementations.

The two-day conference takes place just prior to InfoComm 08, June 18-20, 2008, at the Las Vegas Convention Center. InfoComm, the largest international trade show and conference dedicated to the professional audio/visual (AV) industry, annually brings together more than 31,000 manufacturers, integrators, and experts from around the world to view, find, and discuss new ways of inspiring audiences through innovative AV experiences and technologies.

Media and Analyst Briefings at InfoComm 08

Multiple Dynamax executives, including Nix, and Marc Davilla, director of business development for North America, are available for interviews and product demonstrations at InfoComm 08. To schedule a media or analyst briefing at the show, or for additional information, please contact Michelle Jerrier by phone at (646) 465-3078, or via e-mail at michelle@abelsongroup.com.

About Dynamax Technologies Ltd.

Headquartered in the United Kingdom, with regional offices in New York, N.Y., Dynamax Technologies Ltd. is a global leader in digital signage software applications, and a leading designer of out-of-home communications networks for media content owners and distributors, retailers, government agencies, universities, and Fortune Global 500 corporations. Dynamax enables its clients to connect with core target audiences by eliminating many of the complexities associated with launching and maintaining digital signage networks. The company's flagship product, POV, reaches over 30 million consumers around the world each week by delivering customized and highly-targeted news, advertising, and informational content in real time to thousands of networked screens from a single location. Dynamax has strong partnerships with major digital signage, information technology, and audio/visual hardware vendors, and important customer relationships with top-tier retailers, content providers, and corporations. For more information, please visit http://www.dynamaxworld.com.