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How to build the `brand called you' in an online era.(TalentWorks)

By Arruda, William; Dixson, Kirsten
Publication: Advertising Age
Date: Monday, July 9 2007

Byline: WILLIAM ARRUDA and KIRSTEN DIXSON

in tom peters' Fast Company article "The Brand Called You,'' we were given a glimpse into the new world of work where success and advancement are directly proportional to the strength and consistency of your personal brand. The concept of Me Inc. is not new; after all, Mr. Peters' prophetic article was published a decade ago. What is new is the way you build your personal brand in the new millennium. To achieve the highest level of professional success and fulfillment today, you must augment your real-world brand-building activ

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