Small Business Resources, Business Advice and Forms from AllBusiness.com

Using the right tool: The Spokesman-Review's e-mail database cuts down on legwork. (The...

By Palser, Barb
Publication: American Journalism Review
Date: Friday, March 1 2002

It feels too easy, like cheating," one Spokesman-Review reporter remarked after a single e-mail produced numerous sources for a story within a couple of hours. Who knew that databases and bulk e-mail could be so good?

In my last column I urged local news organizations to consider new ways of connecting with readers and viewers online. The Spokesman-Review's Reader Advisory Network is a remarkable example of interactivity that works.

In July 2000, Ken Sands, interactive editor at the Spokane paper, fused a couple of computer programs into a new application na

In addition, make sure to read these premium articles also available with your free trial:

T T T
art_print Printart_email Email 16x16-digg-guy  Digg It delicious-small  del.icio.us

Related Resources

Free AllBusiness Articles

  • Choosing an E-Mail Program
    • If your business depends on email, you need an email program that's easy to use yet powerful enough to handle a high volume of messages. While some email programs are free, more robust ones can cost up to $100. Before you buy an email program, decide which features you must ......
  • E-Mail Hosting: In-House Servers vs. Third-Party Providers
    • The choice between hosting your own e-mail in-house versus using an outside e-mail hosting provider ultimately comes down to responsibility and control.
  • Beyond Outlook: E-Mail Clients That Work for Business
    • It seems that there is no middle ground when it comes to Microsoft Outlook: people either love it or hate it. Maybe you fall into the latter category, or maybe you just do not want to pay for a copy (although it generally comes bundled with Microsoft Office). Or maybe ......
  • E-Mail Policies for the Workplace
    • Consider establishing an e-mail policy to ensure that your employees are using your e-mail for work-related purposes and that they understand potential legal ramifications.
  • How Outsourcing E-mail Management Helps Financial Services Companies
    • IMAGE PHOTOGRAPH 1 Finandal service firms must be especially vigilant about how they manage their e-maiL traffic. Hosted e-mail management solutions are one way to keep out of trouble. Here's the problem: Today, e-mail is the most widely used software application on the planet. For that reason, sensitive data that ......
  • KVS launches new e-mail management solution.
    • Worldwide Computer Products News-22 February 2002-KVS launches new e-mail management solution (C)1995-2002 M2 COMMUNICATIONS LTD http://www.m2.com KVS, an e-mail management company, has released a new enterprise e-mail management solution for Microsoft Exchange with EMC Corp's information storage software. The e-mail management solution - Enterprise Vault - integrates with EMC Symmetrix ......
  • E-Mail Security: Who's Reading Your Mail?
    • How secure is your email? If you're like most people, you probably think your communications aren't of interest to anyone else, much less worth the attention of an eavesdropper. But consider for a moment how often you send financial data, research and other sensitive business information via email. Then think ......

Mini Tutorials

Video

Forms

  • E-Mail Policy
    • This is a sample E-Mail Policy designed to give employees guidance as to the use of the company's e-mail system, ......
  • All Forms

Blogs

  • Worth A Visit - E-mail systems revisited
    • Proof that great minds think alike — The folks at an interesting site called LifeClever pointed their readers to the same two e-mail management systems that I did on Wednesday. Goes to show two things — how popular both of the authors are, and hw desperate people are for ways ......
  • E-Mail Policy Guidelines
    • It would be extremely surprising these days to discover that a company does not have email. This form of communication is not only free in some cases, but extremely convenient, fast and effective. With that thought in mind, your employees are using email for both business and personal use, sometimes ......
  • Email Etiquette
    • Here are 14 tips to better emailing.
  • Are you committing newsletter sins?
    • Are you among the thousands of professionals who have a newsletter that doesn´t get results? ... Do you struggle to get your newsletter out to clients and prospects on time every month? Yes? Then maybe you are guilty of committing one or more of the following deadly newsletter sins: You ......
  • All Bloggers

Podcast

Related Topics
Tools

Sponsored Links

Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy

Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.

Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report? | Article Archives
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.