Remember the first time you watched a DVD? Chances are you were blown away as much--if not more--by the crystal-clear, surround-sound audio as you were by the picture. Craig Eggers, director of consumer technology marketing for Dolby Laboratories, recalls the first time he demonstrated DVD to consumers, back when he worked for Toshiba.
In order to convince Toshiba executives that DVD had the potential to be the "next big thing," Eggers and his colleagues had to put together an "infomercial" that showed an audience's response to their first DVD experience. After showing