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Resources.(Online Publishers)(Brief article)

By the numbers

Ad spending on newspaper Web sites rose 31.5% last year to $2.70 billion.

Web site spending accounted for 5.4% of all newspaper ad spending in 2006. Source: Newspaper Association of America

Ad revenue for business publications grew 0.61% in 2006, while ad pages were up 0.68%. Source: American Business Media's Business Information Network

Web traffic to the blog pages of the top 10 online newspapers grew 210% in December, compared with the year-earlier period, reaching 3.78 million views.

The overall audience

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