Copyright Law Can Teach Costly Lessons.(Industry Trend or Event)

It is important for Web site designers to clear copyrighted works that will be incorporated into their designs because the mere act of borrowing a GIF from another Web site can trigger a copyright lawsuit. Alterations done on a work to make it unrecognizable to a layman is still legally infringing on a copyright. Getting clearance from an author, however, is complex. Rights have to be cleared with the content's original owner; permission from people in a photo the actors in a film clip, or even the advertisers whose billboards or promotions are visible in an image also have to be sought.