Bloomberg, OracleMobile, BT and SageMaker Sign DealsWith The451; Technology News Analysis...

Business Editors

NEW YORK--(BUSINESS WIRE)--June 22, 2000

The451(TM) today announced distribution agreements with Bloomberg, OracleMobile, British Telecom (BT) and SageMaker. These partnerships extend the reach of The451's technology news analysis service to portals, financial

Users of WAP-enabled smartphones can now read the highlights of The451's independent and original thinking at no charge. The451 has partnered with OracleMobile, a subsidiary of Oracle Corp. focused on the wireless Internet industry, to deliver technology news analysis to smartphone users. In addition, The451 is the first technology content partner for BT's market leading mobile Internet service, Genie (www.genie.co.uk).

"Tech-savvy senior managers are already accessing the Internet through new types of devices including PDAs and smartphones," said William Fellows, president of The451. "Delivering technology news analysis to mobile devices offers a new class of business tool for decision makers. We are pioneering ways to design, package and deliver content for easy reading on even the smallest screens."

"The451 is the first offering of technology-specific content to SageMaker's customers across our six vertical portals - energy, power, telecom, insurance, healthcare/biotech and financial services. The451 will complement our real-time business news offerings and our more than 9,000 external industry-specific resources - all of which are integrated with each customer's internal content," said Ron Bienvenu, president and CEO, SageMaker, Inc.

Through its agreement with Bloomberg LP, The451's news analysis will now be available to Bloomberg's 130,000 subscribers in the capital and equities markets in over 100 countries.

About the Companies

Bloomberg's core business, the BLOOMBERG PROFESSIONAL(TM) service, is a worldwide, 24-hour-a-day, real-time financial information network of news, data, research and analysis on financial markets and business as well as being the definitive source of data for securities, statistics and indexes.

OracleMobile was launched in February of this year to focus on the rapidly emerging wireless Internet market. Offering wireless services from leading Internet content providers, OracleMobile is effectively mobilizing the Web. Now, in addition to short messaging, restaurant reviews and reservations, driving directions, flight status updates, stock price alerts, shopping, auctions, and city events, web-phone users can read the latest technology news analysis from The451.

BT's Genie Internet is the mobile Internet market leader in the UK. It currently has over 900,000 customers and its WAP portal features content from companies such as the BBC, Football 365, Visa, Sports.com and Excite.

SageMaker is a leading Enterprise Information Portal (EIP) provider. It offers mission-critical portals with high-value content and powerful e-business applications. SageMaker brings together more than 7,000 publications through partnerships with, among others, McGraw-Hill and Financial Times Electronic Publishing, to offer the most comprehensive external content in the EIP market. SageMaker clients include British Gas, Dynegy, IMF World Bank, British Telecom, MCI Worldcom, TotalFina, Unocal, and VerticalNet. More information is available at http://www.sagemaker.com.

About The451

The451, named after the Fahrenheit temperature at which paper burns, was launched in April 2000 with backing from the Durlacher Corporation, Plc. The subscription service offers hundreds of hours of daily research as a business tool for making timely and informed decisions. The451 confronts and analyzes the key issues driving the information technology, communications and media industries. The451 is available via the Web, corporate intranets, email and handheld devices via the AvantGo distribution network.

The Web address is www.the451.com The WAP address is wap.the451.com