Smoky Bandit Burt Reynolds Uses "Star Power" to Get You the Perfect Holiday Gift at...
ROUND ROCK, Texas -- Dell Inc. (NASDAQ: DELL):
WHAT: Dell has teamed up with smooth talking legendary actor Burt Reynolds and other celebrities to launch a star studded holiday campaign on www.YoursIsHere.com -- an interactive, personalized wish list that helps consumers finally get the
WHO:
* Burt Reynolds for the "Star Power Sell"
* Chuck Liddell for the "Hard Sell"
* Brooke Burke for the "Soft Sell"
* Estelle Harris for the "Guilty Sell"
* Ice-T for the "Silky Sell"
* Vivica A. Fox for the "Sassy Sell"
WHEN: Starts FRIDAY, November 16, 2007 and runs through January 31, 2008
WHERE: www.YoursIsHere.com
HOW: To begin, simply log on to YoursIsHere.com and follow these easy steps:
* Pick what you want - From the latest Dell notebooks and desktop computers to the hottest personal electronics.
* Choose your celebrity - Select Burt or another celebrity to make a winning sales pitch on your behalf.
* Start your virtual piggy bank - Visitors over the age of 18 set up a PayPal account where family and friends can chip in towards the wish list.
* Add to your social network - Share the virtual piggy bank with friends by posting the fundraising widget on YoursIsHere and MySpace pages.
* Get the word out - Send email links of personalized celebrity video pitches to family and friends.
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.
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