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Turn up the Heat on Your Gift Requests with the Help of Sexy Star Brooke Burke at Dell...

Publication: Business Wire
Date: Friday, November 16 2007

ROUND ROCK, Texas -- WHAT: Dell has enlisted the magnetic sex appeal of Brooke Burke and other celebrities to launch a star studded holiday campaign on www.YoursIsHere.com -- an interactive, personalized wish list that helps consumers finally get the gifts they really want for the holidays via

personalized video messages persuading friends and family to chip in on a gift.

WHO:

* Burt Reynolds for the "Star Power Sell"

* Chuck Liddell for the "Hard Sell"

* Brooke Burke for the "Soft Sell"

* Estelle Harris for the "Guilty Sell"

* Ice-T for the "Silky Sell"

* Vivica A. Fox for the "Sassy Sell"

WHEN: Starts FRIDAY, November 16, 2007 and runs through January 31, 2008

WHERE: www.YoursIsHere.com

HOW: To begin, simply log on to YoursIsHere.com and follow these easy steps:

* Pick what you want - From the latest Dell notebooks and desktop computers to the hottest personal electronics.

* Choose your celebrity - Select Burt or another celebrity to make a winning sales pitch on your behalf.

* Start your virtual piggy bank - Visitors over the age of 18 set up a PayPal account where family and friends can chip in towards the wish list.

* Add to your social network - Share the virtual piggy bank with friends by posting the fundraising widget on YoursIsHere and MySpace pages.

* Get the word out - Send email links of personalized celebrity video pitches to family and friends.

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.

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