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Web Video: The Pros and Cons for Your Business

By Gabriel Lefrancois

Video is playing a big part in shaping tomorrow's Web. This is the first in a four-part series that takes you from video basics for your business Web site to high-definition success. Part 1 explores

the growth of online video and offers advice on whether it is right for your Web site. Part 2 tackles video production, equipment, and planning. Part 3 explores hosting options. And Part 4 offers tips on promoting your Web video.

The growing popularity of online video is undeniable, with the number of Internet users viewing Web videos increasing every year. Every business owner should ask “Does my Web site need video?” Whether your site offers products or some type of service, implementing video can be a great way to show and explain the message you are trying to convey, but there are caveats.

Take a look at the following pros and cons of putting video on your Web site to help you determine if it is right for your business.

The Pros

Follow These Principles When Designing Your Web Site
Interview with Maria Giudice, chief creative officer of Hot Studio.