Buying... Site Unseen.(Brief Article)(Statistical Data Included)

If you build it they will come. That was the kind of faith it took Heritage Communities Inc., a Myrtle Beach, S.C., multi-family home builder to move forward with the full compliment of services it offers through its online venture www.heritagesc.com.

So robust and professional is the site that Inc. Magazine recently recognized it as being among the top three sites among the 500 fastest growing privately held firms it tracks in its annual listing--The/Inc. 500.

"They looked at clean design and navigation, clever use of the web medium, fast-loading pages and