- Newspapers Find Online Video Niche
In the race to capitalize on the popularity of broadband video, newspapers are continuing to take a page from TV stations’ playbooks by producing increasingly sophisticated newscasts and other Web programs. And although the newscasts may not pose a threat to stations’ ratings, newspaper executives are hoping they will help ......
- Online Video Grows Up in the Shadow of Katrina
What the Gulf War did for cable, Hurricane Katrina may have done for online video. Characterized as the worst natural disaster in U.S. history, Katrina coverage undoubtedly lifted online video¿s profile to new heights.
- VT Web video captivates newsies
As the Virginia Tech shooting transfixed the nation April 16 and in the days after, consumers turned to the Internet, keying sizable increases in traffic to the portals of most major news organizations, according to Nielsen//NetRatings. For the week ending April 22, MSNBC's MSN Videos, which includes news clips, saw ......
- Magid Turns Eyes to Millennials
For Jack MacKenzie, Frank N. Magid Associates’ success in providing research and consulting services to the media industry is in some ways a tale of two generations. In the 1970s, researchers at the firm began noticing an important shift in consumer attitudes towards local news. “At the time, it wasn’t ......
- Magid Turns Eyes to Millennials
For Jack MacKenzie, Frank N. Magid Associates’ success in providing research and consulting services to the media industry is in some ways a tale of two generations. In the 1970s, researchers at the firm began noticing an important shift in consumer attitudes towards local news. “At the time, it wasn’t ......
- Paper Chase
When racing to the scene for hot footage, Atlanta TV stations face a new competitor: the Atlanta Journal-Constitution ( AJC ). The newspaper has devised a novel way to reach broadband users: It has added four high-end consumer-grade camcorders to its Web unit so reporters can shoot exclusive footage for ......
- The Paper Chase
When Denise Spidle graduated from the University of Kansas last December, the broadcast-journalism major landed a job anchoring and producing the news in Naples, Fla. But she does not appear on local TV. Rather, she's on Studio 55 , a half-hour Webcast produced by a newspaper. Studio 55 features hyper-local ......