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That's Good Weed

Tuesday, January 29 2008

Nineteen ninety-four was a great year for internet entrepreneurs. Jeff Bezos founded Amazon. Jerry Yang founded Yahoo.

tumbleweedAnd Linda Katz founded...PrairieTumbleweedFarm.com.

Fast-forward 14 years. Bezos and Yang are billionaires. Katz is living in Garden City, Kansas, raking in $40,000 annually, give or take.

Still, give her credit just for knowing what the Internet was back then. We didn't. That's why we're blogging for a Web site instead of owning one.

But anyway, back to Katz. She really just wanted to teach herself how to design a site. But she didn't know what the site should be about. So she looked out her window and remembered a moment from her childhood that always stayed with her. Cow swept up by a tornado? Grampa caught in the thresher?

No. A family from New York stopping in their station wagon to pick up a tumbleweed.

She decided to build an e-commerce site offering tumbleweeds for sale.

Katz only did it as a joke. But two weeks later a bride-to-be from New Jersey tracked her down and ordered two. The same week another order came in. Orders now average 30 a week. Prices are $15 for a small tumbleweed, $20 for a medium and $25 for a large.

Katz now gets orders from around the world. She gets so many from Japan that her site has a version in Japanese. Once, scientists from NASA bought a few tumbleweeds to help in testing the Mars Tumbleweed Rover. Tumbleweeds are popular as TV props and Christmas decorations.

Katz's raw material is free. And her help is cheap: She enlists her young nephews and nieces to collect tumbleweeds.

Never thought we'd say it but: Wish we'd thought of that.

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