Peter Lund, Former Head of CBS, Joins dotTV AdvisoryBoard; Broadcasting Veteran With More Than...

Business Editors/High-Tech Writers

PASADENA, Calif.--(BUSINESS WIRE)--July 5, 2000

dotTV (www.TV), the exclusive worldwide source for web addresses ending in .TV, today announced the addition of Peter Lund, Chief Executive Officer of Dreamlife, Inc., and former President and

Lund joins the dotTV advisory board that includes Frank Biondi, former Universal Studios CEO; Lee Masters, President and CEO, Liberty Media and former E! Entertainment Television CEO; Jim Chabin, President of the Academy of Television Arts and Sciences; Danny Shader, Vice President, Amazon.com and Allen DeBevoise, President and CEO, Creative Planet, Inc.

"We have assembled a strong and diverse advisory board from a broad range of businesses and disciplines to help shape our future," said Lou Kerner, CEO, dotTV. "Their collective expertise will help us achieve our goal of making dotTV the global symbol for rich media on the Web."

"The prospects for dotTV are truly exciting as rich media is changing the way people `see' the Web," said Lund. "A .TV address provides not only a natural home for content-rich sites, but also a compelling, marketable online identity for organizations around the globe."

Lund is Chief Executive Officer of Dreamlife, Inc. and has served as President and CEO of CBS Inc. and CBS Television and Cable Group, as well as President of CBS Broadcast Group, CBS Television Network and CBS Sports. He is currently a director of Lycos, Inc., Hughes Electronics Corp. and Crown Media Holdings, Inc.

dotTV announced the availability of .TV Internet addresses earlier this year, uniting "TV," the world's most recognized two letter symbol, with the World Wide Web to empower companies, organizations and individuals to create the global Internet destinations and brands of tomorrow. Leading companies from around the globe that have adopted the .TV domain name include Columbia TriStar International Television, Sega of America, TVB Online, Zee TV and over 40 broadcasting organizations, including affiliates of ABC, NBC, CBS, FOX and UPN. Inquiries can be made at the company's web site, www.TV.

About dotTV

dotTV (www.TV) is a registrar and the exclusive worldwide registry for second-level domain names in the .TV top-level domain through an agreement with the country of Tuvalu. The company is dedicated to creating the premier top-level domain so that companies, organizations and individuals can create the Internet brands and identities of the future. dotTV has received its initial funding and support from idealab!, a leading creator of Internet businesses.