Business Editors/Technology Writers
NEW YORK and PASADENA, Calif.--(BUSINESS WIRE)--May 22, 2000
Combination of .TV Domain Names With Video-Streaming Services to
Help Lay Foundation for the New Internet Frontier
dotTV Corporation (www.TV), the exclusive worldwide
Microcast has working relationships with Showtime Networks, Tribune Entertainment, Hallmark, PGA Tour, Warner Brothers and others. The company will market itself as Microcast.TV mid-summer 2000.
Under the agreement:
-- dotTV will market Microcast's leading video-streaming services to
the exploding list of companies that have registered .TV domain
names. dotTV's clients include leading entertainment, media,
communications and other companies from around the globe,
including MGM, Sega of America, Columbia TriStar International
Television, TVB Online and Zee TV;
-- Microcast will market the .TV domain names to its customers to
enhance and extend their existing Internet brands. Both dotTV and
Microcast will cross-promote and market each other's services via
their respective websites, to include graphical links and company
information;
-- To reinforce its branding and industry position, Microcast will
use www.microcast.TV as its exclusive online identity.
"We are committed to working with the best Internet companies to help our customers translate their new .TV global Internet brands into the most compelling and rich Internet destinations," said Lou Kerner, CEO, dotTV Corporation. "Microcast is the ideal partner for any company in any industry that wants to communicate multimedia information via the web. Virtually all of our customers will be able to benefit from Microcast's services."
"Our goal is to support the websites that are producing and delivering the most compelling video content over the Internet," said Jim Brandhorst, president and chief operating officer. "In the future, the majority of those sites are going to end in .TV, including Microcast.TV."
dotTV will continue to pursue additional partnerships to benefit its customers. Future plans include developing a suite of multimedia tools in addition to video-streaming services and developing a directory for easy navigation of all .TV websites. The value-added services will collectively deliver a turnkey solution for .TV site builders.
About Microcast
Microcast, Inc. (www.microcast.net), founded in 1998 and based in New York City with operations center in Danbury, CT, is the broadcast standard of the Internet. The company provides content partners with a turnkey video-streaming service, advertisers with unparalleled one-to-one relationship marketing capabilities and consumers with live and archived video programming on demand. The company also provides business clients with video-streaming products and services to improve communications within their own organizations and with their customers.
About dotTV
dotTV Corporation (www.TV) is the exclusive worldwide registrar and registry for second-level domain names in the .TV top-level domain through an agreement with the country of Tuvalu. The company is dedicated to creating the premiere top-level domain so that companies, organizations and individuals can create the Internet brands and identities of the future. dotTV is an idealab! company.