MediaSite and VITAC Join Forces to Caption andCustomize Interactive Video.

Business/Technology & Entertainment Editors

PITTSBURGH--(BUSINESS WIRE)--April 12, 2000

Industry innovators collaborate to offer

enhanced video navigation service

MediaSite, the pioneer in providing automated video management solutions on the Internet,

MediaSite's advanced technology catalogs content, breaking it down into segments that can be located and retrieved easily over the Internet. MediaSite's WebFinder (TM) allows users to search for video clips, images, text and audio from a standard Web browser.

MediaSite and VITAC have jointly developed a proprietary technology to allow simultaneous captioning and advanced "tagging" of video. The breakthrough solution will bring customized indexing tools to content owners, and will speed up the conversion of film and video to the Web. MediaSite and VITAC customers will control how they make their programs available on the Internet and will have the ability to create profitable e-commerce applications around those programs. End-users will gain greater personalization options. They will have the ability to retrieve the exact video segments they need without having to wade through lengthy transcripts and watch long playbacks of irrelevant clips.

"MediaSite recognizes that high quality captioning is key in transitioning traditional video to the Internet in an accurate and efficient manner," said Krishna Pendyala, co-founder of MediaSite. "MediaSite is eager to develop a classification system with VITAC that will add customized personalization options to its video automation solutions."

"MediaSite and VITAC's alliance will allow consumers to locate video on the Internet the same way they now find text using search engines like Yahoo!," said VITAC President Joe Karlovits. "We are confident that content owners will benefit from the heightened functionality and economic possibilities that VITAC's automated captioning features bring to MediaSite's video management tools."

About MediaSite

MediaSite, Inc. is a leading provider of infrastructure enabling Internet and broadband video automation--production workflow, video management, searchable and interactive video applications, and video-driven e-commerce. MediaSite's patented technology and tools deliver quantum gains in video search and navigation, helping content producers realize the full e-commerce potential of their video resources. The Company is headquartered in Pittsburgh, Pennsylvania, with offices in New York, Los Angeles, San Francisco and Washington D.C., as well as an international division. Originally part of a Carnegie Mellon University research project, MediaSite was formed in 1997 and clients include: CBS Affiliates (WCBS, KDKA), HealthInfo, Internet Broadcasting Systems (IBS), Ogilvy & Mather, Time Warner Cable (NY1), Turner Entertainment, U.S. Air Force, and Warner Brothers. Additional information about the company and its product offerings is available at www.mediasite.com.

About VITAC

VITAC provides captioning services, Interactive TV Links and Extended Data Services to syndication, television network, cable, video, industrial, governmental and educational program suppliers. VITAC captions over 500 hours of programming per week including popular programs such as Who Wants to be a Millionaire?, CNN Headline News, ABC World News Tonight, The Today Show, Wheel of Fortune, Jeopardy!, Entertainment Tonight, The Tonight Show with Jay Leno, Saturday Night Live, among many others. The company is headquartered in Pittsburgh, Pennsylvania, with offices in Los Angeles, Atlanta, and Washington, D.C. For more information, visit VITAC Online at www.vitac.com.

To learn more about the MediaSite/VITAC alliance, write to us at e-commerce@vitac.com.