Business Editors/High-Tech Writers
AMSTERDAM, The Netherlands--(BUSINESS WIRE)--Feb. 18, 2000
VersaTel Telecom International N.V.,(NASDAQ:VRSA)(AEX:VRSA) a rapidly growing, facilities-based, competitive provider of voice, data and Internet broadband services in the Benelux and
//hot-orange.com will use the proceeds to rapidly build its leading e-commerce position in The Netherlands and for its expansion to the rest of Europe. Zon, one of the leading Internet service providers in The Netherlands and 90 percent owned by VersaTel, will benefit from added content and e-commerce opportunities on its portal site (www.zonnet.nl) by partnering and developing unique content with //hot-orange.com.
//hot-orange.com provides a unique online shopping experience by offering a broad selection of high-end and lifestyle products. In order to differentiate itself from other e-commerce sites, //hot-orange.com employs creative marketing and promotion programs and is the first Dutch web site to offer free home delivery. In addition, a new online feature, DuoShopping(TM), will be offered shortly and will allow two unique users from different terminals to view products and shop online together by viewing the same screen simultaneously. //hot-orange.com launched its online shop on December 14, 1999 and has already conducted thousands of online sales, while establishing itself as one of the most popular Dutch web sites in terms of page views and visitors. Through this transaction, //hot-orange will gain access to Zon's 350,000 subscribers as both companies will jointly promote each other's services.
&uot;This investment in //hot-orange.com is very exciting for VersaTel because it is one of the fastest growing e-commerce companies in the Netherlands is approaching business on the Internet with a similar approach as us: superior customer focus, speed of execution and strong, strategic partnerships,&uot; stated Gary Mesch, CEO of VersaTel. &uot;The rapid development of content and e-commerce applications, coupled with our existing Internet activities will position us for success in the 'new economy.' To-that-end, we will continue to build our existing Internet business through internal growth and strategic investments.&uot;