Business Editors
NATPE 2000 (Booth No. 2465)
NEW ORLEANS--(BUSINESS WIRE)--Jan. 25, 2000
Local Stations Now Have an Easy-to-Use System for
Posting News Footage on the Web and Archiving Content
FasTV.com, the revolutionary Internet broadcasting site
WRAL-TV5 in Raleigh, N.C., KTVU Fox2 in Oakland, Calif. and WGN-TV in Chicago were part of a 5-month beta test program for FasTV Newsroom, which provides free, extended archiving of their newscasts and program content. Now visitors to these stations' Web sites can access local video news on demand using search technology that is incorporated directly into the television station's site. This allows consumers to watch local television news content on a co-branded Web site or custom video player.
&uot;FasTV Newsroom is an easy, cost effective way for affiliate stations to harness the marketing power and archiving capabilities of the Web,&uot; said Russell Stewart, Executive Director of FasTV Newsroom. &uot;FasTV Newsroom allows local TV stations to increase their brand recognition across the Web and the world.&uot;
FasTV Newsroom includes a complete set of Internet-based tools that allow local stations to update their video content anytime and anywhere. The tool set includes right's management tools to protect content, editorial tools to enhance presentation and search and advanced linking tools. FasTV Newsroom also provides automated capture and indexing of newscasts, unlimited technology and software upgrades, and free training for stations.
&uot;We think that the FasTV product will make streaming media on our site much more relevant,&uot; said John Conway, WRAL-TV5 Director of New Media. &uot;Thanks to FasTV's search functions it will no longer be necessary to watch 30 or 60 minutes of video to see the news you want to see.&uot;
&uot;FasTV provides greater flexibility than traditional streaming media and helps us differentiate our Web site. FasTV gives you access to the entire video archive of KTVU Fox2, so you can now search the bay area's leading news and information source for stories and news related to a particular topic from today, last week, or a month ago,&uot; said Gary Mills, Vice President of the Broadcast Group for Cox Interactive Media.
&uot;FasTV is extremely viewer-friendly, allowing us to serve our audience beyond our regularly scheduled newscasts,&uot; said Carol Fowler, WGN-TV News Director. &uot;It is an excellent tool for viewers to revisit stories they've seen on our news or catch up on the stories they've missed.&uot;
About WRLA-TV5 in Raleigh, N.C.
WRAL OnLine began operation on Jan. 17, 1996. The site, which receives more than 6 million page views a month, was recently named best local TV Web site by NATPE.
WRAL-TV5 is a division of Capitol Broadcasting Company, Inc., a diversified communications company with headquarters in Raleigh, N.C. In addition to WRAL-TV5, a CBS affiliate in the nation's 29th largest TV market (http://www.wral-tv.com/), the company owns and operates WRAL-HD (http://www.wral-hd.com/), WRAL-FM (http://www.wralfm.com/), Capitol Networks (http://www.capitolnet.com/), North Carolina News Network (http://www.ncnn.com/), Microspace Communications Corporation (http://www.microspace.com/), and Capitol Agribusiness (http://www.southernfarmer.com/), all located in Raleigh. CBC also owns and operates WJZY-TV in Charlotte (http://www.wjzy.com/), the Durham Bulls Baseball Club in Durham (http://www.dbulls.com/), and the Myrtle Beach Pelicans Baseball Club in Myrtle Beach, S.C. CBC also founded Local TV on Satellite in Raleigh, (http://www.localtv-satellite.com), and is a broker for WRAZ-TV, Raleigh (http://www.fox50.com/) and WFVT-TV, Charlotte, N.C. (http://www.wb55.com/).
About KTVU Fox2 in Oakland, Calif.
For the past 41 years, KTVU has been the television home of the San Francisco Giants. The station also broadcasts the San Francisco Forty Niners football games.
KTVU, an affiliate of Cox Broadcasting, operates their Web site (http://www.ktvu.com/) in partnership with Cox Interactive Media, who has developed a national network of locally focused city Web sites including BayInsider.com (http://www.bayinsider.com/), which serves online users in the San Francisco Bay area.
Cox Broadcasting includes television stations, national TV sales representation firms, a television production company and a research firm. Cox Broadcasting is majority owner of publicly-traded Cox Radio, Inc. (NYSE:CXR). Cox Broadcasting is a subsidiary of Cox Enterprises, Inc., a leader in newspaper publishing, broadband communications/cable, and automobile auctions.
Cox Interactive Media (CIMedia) has built a network of locally-focused city Web sites across the country with the goal of serving residents and advertisers in each of the communities they serve. CIMedia (www.cimedia.com) was founded in 1996, is a subsidiary of Cox Enterprises, Inc., and is headquartered in Atlanta. The network consists of 57 sites including two specialty sites, BlackFamilies.com and GreatOutdoors.com. A leading media company, Cox Enterprises includes Cox Newspapers, Inc. (newspapers, local and national direct mail advertising and customized newsletters), Cox Broadcasting, Inc. (TV, spot sales, television production, research and publicly traded Cox Radio, Inc. (NYSE:CXR)) publicly traded Cox Communications, Inc. (cable distribution, programming, telephone and high speed Internet access services (NYSE:COX)) in addition to CIMedia. Cox Enterprises is also the world's largest operator of automobile auctions through Manheim Auctions, providing financial services, government auctions, online services and price guides.
About WGN-TV in Chicago
WGN-TV was the first station in Chicago to debut a Web site, in July of 1995. From there, WGN initiated innovative live WEBcasts(TM)
-- from broadcasting Cubs games (video frame updates), to events such as the Chicago Championship Bulls rally live from Grant Park. In July of 1998, WGN used &uot;real video&uot; and a helmet camera to display a 'birds eye view' of a world record skydiving attempt featuring WGN anchor Jackie Bange. WGN has even orchestrated cyber-firsts -- live online chats from Alaska with WGN's nationally acclaimed Chief Meteorologist Tom Skilling.
WGN-TV is Chicago's WB network affiliate, programming a strong schedule of news, sports and entertainment. Via satellite/cable distribution, WGN's signal is also available in over forty-eight million homes outside Chicago. For additional information, visit WGN-TV's Web site at www.wgntv.com.
About FasTV
FasTV.com is the first Internet site where consumers and business viewers can search for and see current and archived video clips and associated closed caption text from leading TV and video programming. FasTV.com delivers searchable online video news, sports, business, entertainment, and lifestyle footage. FasTV.com has signed agreements with more than 100 content partners including CNN, CNNfn, Bloomberg, Reuters, and the PGA of America. Use of FasTV.com's Internet programming service is free to viewers. Privately held, FasTV, Inc. is headquartered in Los Angeles. The company has pioneered the growth of Internet broadcasting and searchable video since 1996.