Rain Bird Launches Enhanced Website at www.rainbird.com.

Business Editors

GLENDORA, Calif.--(BUSINESS WIRE)--March 7, 2003

Improved User Interface and Powerful New Search Engine Helps

Visitors Find Irrigation Product Information

and Technical Resources Quickly and Easily

Rain Bird Corporation, the leading

manufacturer of irrigation equipment and water management products, announced today that it has launched an enhanced version of its website at http://www.rainbird.com. Site design has been improved to make it easier to use and a powerful new search engine has been added to help visitors find irrigation information faster and more accurately. The enhanced website is a one-stop information resource for irrigation professionals, homeowners and commercial end-users alike, providing convenient access to information on the latest irrigation products, services, design guides, training classes, support resources and useful irrigation tips.

"Rain Bird is committed to helping everyone find the irrigation information they need, as quickly and conveniently as possible," said Alex Nathanson, Rain Bird's Website Marketing Program Manager. "By making our website faster and easier to use, we can deliver product specs, design details and support to thousands of our current and potential customers to help them with all of their irrigation design, installation and troubleshooting needs."

In addition to the design enhancements, the new Rain Bird website automatically creates "printer-friendly" pages so visitors can easily print out product information and other technical resources for reference. Visitors will also find it easier to stay on top of the latest new products with a quick-reference "new product" page and "new product" highlight icons. Plus, the site now features convenient literature download pages, giving visitors one-click access to the latest product literature, tech specs, user manuals, CAD drawings, replacement parts lists and performance charts.

"The site, www.rainbird.com, is now more comprehensive and easier to use than most printed materials," says Art Ludwick, Vice President of Rain Bird Corporation. "We expect that it will continue to be a valuable resource for professionals and homeowners, not only for industry information, but also as a source of helpful tips and solutions about irrigation products or installation issues. We are continually improving our ability to assist our customers around the world with all of their irrigation applications, from backyards to farms to golf courses to sports arenas and public parks." He adds, "Best of all, our website allows professionals and homeowners to get answers exactly when they need them."

About Rain Bird Corporation

Rain Bird Corporation, based in Glendora, CA, is the world's largest manufacturer of irrigation equipment and related accessories. Founded in 1935, Rain Bird offers the industry's broadest range of irrigation products for golf courses, sports arenas, amusement parks, farms, commercial and residential developments in more than 120 countries around the world. Rain Bird has been awarded over 130 patents, including the first in 1935 for the impact sprinkler, which was designated a historic landmark in 1990. Rain Bird is committed to the "Intelligent Use of Water" and is dedicated to educating the public about water conservation and water's critical role in the environment. The company maintains state-of-the-art manufacturing assembly facilities in the United States, France, Sweden and Mexico. www.rainbird.com

Editors Note: Screenshots are available upon request by contacting William Ostedt (wostedt@ppmgcorp.com) of The Pollack PR Marketing Group at 310-556-4443.