MicroDental and Micro Advanced Cosmetics Unveil New Web Site Featuring MAC Veneers.

DUBLIN, Calif. -- MACVeneers.com Provides Consumers and Professionals with Information About Veneers and the Industry's Most Frequently Recommended Brand, MAC Veneers(TM)

Micro Advanced Cosmetics (MAC), a division of MicroDental Laboratories, the world's leading cosmetic dentistry laboratory, today announced the launch of their new web site -- MACVeneers.com. The site is the premier online destination for both consumers and professionals seeking the latest information about veneers, and about MAC Veneers, the industry's most recommended brand.

Until recently, most people thought of cosmetic dentistry as something for celebrities, public figures and the wealthy. But advancements in materials and procedures, improved affordability and greater consumer awareness brought about by advertising and the flurry of makeover shows on television are propelling cosmetic dentistry into the mainstream. An increasingly popular option is veneers, which can bring immediate benefits -- from a brighter, straighter smile to improved self-confidence, to correcting more serious orthodontic problems.

MACVeneers.com educates visitors about differences between various kinds of veneers, and why the dental laboratory that makes them is important. While some brands are still made with the older, thinner feldspathic compounds used to make the first veneers, MAC Veneers are made with the most advanced materials available -- pressed ceramics -- and are the most specified veneer brand by top cosmetic dentists. MAC technicians and ceramists are the best-trained in the industry; each receives hundreds of hours of advanced training each year. Nearly 1,000,000 smiles have been enhanced with MAC Veneers -- five times the nearest competing brand.

"Consumers don't usually ask about the type of veneers they are getting, but they should -- not all veneers are created equal," said Fred Walke, CEO of MicroDental. "MAC specializes in pressed ceramic veneers, the most advanced, strongest and longest-lasting material in the industry. They're two to three times stronger, twice as long-lasting and completely stain resistant, compared with feldspathic veneers for the same price."

"MicroDental's MAC Division has a well-deserved reputation as the leading cosmetic dental laboratory -- their work with top cosmetic dentists and educational institutions around the country gives them a wealth of first-hand information and expertise that is unmatched," said Chris Pescatore, DDS.