Inform Technologies Names James Satloff CEO.

Information Services Veteran Brings Wall Street Experience and Technology Background To Grow Semantic Web Technology Company

NEW YORK -- Inform Technologies LLC today announced the addition of financial and technology industry veteran James Satloff as Chief Executive Officer of the company,

effective immediately. In his new position, Satloff will be responsible for generating new revenue opportunities for Inform's semantic web technology platform, creating a roadmap for new Web services to support Inform's rapidly-expanding customer base, and managing the firm's growing, global operations. Satloff's experience as CEO and president of some of the industry's leading financial services and data companies will help Inform further establish itself as the leader in structuring news content. "For years, the financial markets have valued accuracy, and indeed they require it, but the need for precision in online news is only now beginning to emerge," said Jim Satloff, newly appointed Inform CEO. "As consumers demand a richer but more targeted and engaging news experience, Inform's technology will enable its partners to meet that need with broader market applications. This technology will turn our partners' sites into what I call 'the front page of the Internet' for their readers."

Inform has developed a Web-based platform that turns digital media Web sites into portals by creating semantic relationships between content within a publisher's site and the recent past from the entire Internet, including news, audio, video and blogs. Each component of the article is systematically tagged and scored, identifying every topic, industry, organization, person, place and product mentioned throughout each and every article, referred to in publishing as "automatic meta-tagging." This semantic Web technology then reorganizes data according to meaning rather than keyword, greatly improving the relevance of stories and features presented, and creating an overwhelmingly improved user experience. As a result of allowing sites to leverage existing content that would otherwise be unexplored, publishers experience increases in page views and resulting revenue. Sites also experience increased desirability as advertising inventory, due to the increased precision of ad placement possible through the firm's technology.