Inform Technologies Names James Satloff CEO.

Information Services Veteran Brings Wall Street Experience and Technology Background To Grow Semantic Web Technology Company

NEW YORK -- Inform Technologies LLC today announced the addition of financial and technology industry veteran James Satloff as Chief Executive Officer of the company,

effective immediately. In his new position, Satloff will be responsible for generating new revenue opportunities for Inform's semantic web technology platform, creating a roadmap for new Web services to support Inform's rapidly-expanding customer base, and managing the firm's growing, global operations. Satloff's experience as CEO and president of some of the industry's leading financial services and data companies will help Inform further establish itself as the leader in structuring news content. "For years, the financial markets have valued accuracy, and indeed they require it, but the need for precision in online news is only now beginning to emerge," said Jim Satloff, newly appointed Inform CEO. "As consumers demand a richer but more targeted and engaging news experience, Inform's technology will enable its partners to meet that need with broader market applications. This technology will turn our partners' sites into what I call 'the front page of the Internet' for their readers."

Inform has developed a Web-based platform that turns digital media Web sites into portals by creating semantic relationships between content within a publisher's site and the recent past from the entire Internet, including news, audio, video and blogs. Each component of the article is systematically tagged and scored, identifying every topic, industry, organization, person, place and product mentioned throughout each and every article, referred to in publishing as "automatic meta-tagging." This semantic Web technology then reorganizes data according to meaning rather than keyword, greatly improving the relevance of stories and features presented, and creating an overwhelmingly improved user experience. As a result of allowing sites to leverage existing content that would otherwise be unexplored, publishers experience increases in page views and resulting revenue. Sites also experience increased desirability as advertising inventory, due to the increased precision of ad placement possible through the firm's technology.

"Jim is an exceptional manager who understands how to sustain and grow large client partnerships," said Neal Goldman, chairman of Inform. "As our customers embrace innovative new technologies in an evolving market, I'm confident that Jim can advance Inform's products and services to help us realize Inform's vision."

More than 40 newspapers, magazines, and Web properties have realized the power of Inform products. These industry leaders have rapidly deployed and integrated Inform's technology and have quickly seen the benefits, unlocking greater value from their editorial assets. Clients are able to leverage Inform's tools to create more engaging, longer user visits, drive additional page views and advertising opportunities, and establish their Web sites as news hubs for their users. Additionally, the dynamic nature of Inform's technology and underlying taxonomy allows organized information to remain vital, relevant and engaging.

Satloff was appointed to his current position following appointments as CEO and president of C.E. Unterberg, Towbin, the New York based investment bank, and as executive managing director of Standard & Poor's Investment Services and president of Standard & Poor's Compustat. Additionally, over his 30 year career, he has held positions at Banker's Trust Company, Salomon Brothers, and Touche Ross & Co. Mr. Satloff is also chairman of a privately held-U.S. ski manufacturer, Liberty Skis Corporation. He holds a B.A. in Computer Science & Artificial Intelligence and an MBA in Finance from Columbia University. He is the holder of a number of U.S. and foreign patents.

About Inform

Inform is in the business of structuring and organizing massive amounts of unstructured content and information to make this information simple to access, organize and use. Inform's proprietary technology creates editorial-quality precision previously achieved only through human editors. The Company's semantic technology platform processes millions of content pages each day across multiple media formats - news, RSS, audio, video, blogs.

The company's first product line, Inform Publisher Services, was launched in August 2006. Inform Publisher Services enables online publishers to offer a more engaging experience to their users by providing contextual in-line links to news, relevant related articles from their publications or the web, and user-customizable topic pages.

Founded in 2004, the company is privately held and has approximately 60 employees, including mathematicians, linguists, programmers, taxonomists, library scientists, and other professionals based in New York and India.