You have to more than dabble in social media to achieve success.
Social Media Takes Time
More time than you ever thought. Time to update your site(s). Time to research and find interesting things to write about. Time to connect, to network, to respond to others doing the same. Time to become a thread in the fabric of social media.
Social Media is About Offering More Than An Offers
Believe it or not, you'll get more mileage out of becoming an expert in your area versus just throwing out discounts and offers. Post a video about a subject that's relevant to your readers or tell your readers about relevant events in your community or in your shopping district. Interview an expert in your field of business. As long you're educating your customers, you're going to build a loyal audience who will help spread the word that you're the go to person, no matter whether you choose to be an expert in your retail category, your community or whatever you choose.
Social Media Is Only As Good As Your Last Post
Out of sight, out of mind. The phrase couldn't be more apropos to social media. If you're not active, you're not relevant (or credible). I can't tell you how many blogs and Facebook pages I've visited where an entry hasn't been posted for weeks. And that makes me wonder if the writer is in this social media game for real, or just dabbling because they're supposed to. And with sites like Linkedin and Twitter, if you're not active, no one is going to know. And that's not a good thing. Because in our ever-fragmented world, you have to have an underlying buzz just to remain top of mind. And social media can help provide that buzz so long as you're willing to dedicate the time necessary to be an active participant.
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