ffwd Introduces Twitmatic.

A New Television Experience By and For the Twitter Community

SAN FRANCISCO -- At InteractiveTV Today's TV of Tomorrow Show, ffwd (pronounced "fast forward") today launched Twitmatic, a destination powered by ffwd.com that lets users watch a real-time stream of videos being shared on Twitter.

"Twitter, as the dedicated real-time communications platform, is the best place and audience to demonstrate how ffwd enables an instantaneous community-driven television channel," said Patrick Koppula, CEO of ffwd. "Plus, it's just so much fun to watch the visual stream of collective consciousness take shape!"

ffwd has already received an incredible amount of user feedback on its Twitmatic release and looks forward to making further enhancements including:

* support for Twitter trending terms;

* support for filtering by usernames/people you follow;

* support for filtering by ffwd channels;

* search by keyword;

* a comments stream; and

* permalinks

Twitmatic is built on ffwd's MyTV infrastructure, a beta platform to increase the stickiness of your blog, website or social profile by creating a channel based on it. In just a few minutes, the MyTV Widget lets you now build an embeddable "TV station" that plays an engaging sequence of hundreds of videos based on your site topics (or any topics you choose for that matter). To get started making one specific to your own community, visit the MyTV creation tool at http://www.ffwd.com/widget/create. The ability to integrate the player with your look and feel is coming soon.

Bonus: For those who are unable to make it to SxSW, don't just read what's going on, watch it in real-time starting Friday, March 13th at http://www.twitmatic.com/SxSW. To know when the stream has started, follow @twitmatic on Twitter or subscribe to blog.ffwd.com. If you are posting video from SxSW to Twitter, be sure to include SxSW in the tweet so this channel can pick it up.

About ffwd

For people who enjoy short-form digital entertainment and want unlimited choice and power over their experience, ffwd (http://www.ffwd.com) is your personal remote control for the interactive video web that makes navigating your options as simple as channel surfing and more powerful than search. Freeing you from the information overload of the web and "one-size-fits-all" approach of the cable companies, ffwd offers audiences a personalized adaptive lineup of channels organized by the entire web video audience and available from any web-enabled device.

ffwd was founded in 2007 and has headquarters in San Francisco, California.