Do you have a poorly branded blog? | Sales & Marketing from AllBusiness.com
Facebook Twitter You Tube RSS Feed

Do you have a poorly branded blog?

As The Blog Squad, we joke that we roam through the Blogosphere looking for great business blogs, and swoop down and do an extreme blog makeover whenever we see a boring blog.

By:  | AllBusiness.com | 
Filed In: Blogs & Message Boards and Internet Social Networking
2008-10-27
Print Print
More
As The Blog Squad, we joke that we roam through the Blogosphere looking for great business blogs, and swoop down and do an extreme blog makeover whenever we see a boring blog.

What we see going on in the Blogosphere is:

  • Many business blogs are languishing
  • Some haven’t been posted on in weeks or months
  • Some are all over the map with their content

And it gets worse! Here’s a common mistake we see being committed on business blogs. We see blogs that have:

Little or poor brand recognition

Here’s what we mean by that; When visitors land on your blog, in a blink of the eye, they should know:

  1. Who the blog is for
  2. What the blog is about
  3. Why they should stick around and read your content
  4. Why they should subscribe
  5. Who you are and why they should believe what you have to say
     

Without following best practices that address these points, a business blog is:

  • Confusing for the reader
  • Not building a list of interested prospects
  • Not getting any interaction with readers/visitors/potential clients
  • Not converting readers to clients

These are common mistakes. We see these errors on blogs all the time. We see these common mistakes on blogs written by some very intelligent and smart professionals who are very good at what they do, in their fields.

They just haven’t understood and mastered business blogging yet. Perhaps some of you reading this might be experiencing a few of these problems on your own blogs.

I want you to know, if that’s the case, you aren’t alone. These are actually quite common challenges.

I believe that part of the reason we have been so effective with our online visibility is that we have a good brand.

Blogsquadlogo160wg The image of two professional women who have teamed up as The Blog Squad is a good representation of our personalities and values. We mean business and we don't mess around when it comes to blog improvement and online marketing for our clients.

But even without a clever name, you must have good branding and it must be evident on your blog and social media sites.

Next: We’ll give you some tips on how to have a well-branded blog.

Related Posts:
Visibility: 4 Ways You Need to Shine Online
Massive Online Visibility: Everywhere you go, there you are...
Massive Online Visibility: Website or Blog?

 
Blogger Home Page | AllBusiness Bloggers | Become a Blogger

Recent AllBusiness Blog Posts

  • Curb - Don't Block - Employee Web Surfing

    It's tempting to block Internet access to keep workers from wasting time on the Web, but most small businesses get better results with a gentler approach.

  • 9 Small Biz Trends for 2012: Online Search, Discovery & Optimization

    Search and discovery for small businesses is increasing in importance to create a consistently profitable business.

  • Protecting Your Business Liability Protection

    If you want to make sure you don't void the liability protection of your S Corp or LLC, you must make sure you do two simple things each year.

  • (Past) Time to Ditch IE6 and Windows XP

    Too many small businesses are still relying on Windows XP and even Internet Explorer 6. It's way past time to move on if you don't want to risk security vulnerabilities, reliability issues, and worse.

  • Use Pinterest for Business

    Pinterest is the hot, new social network that feeds people's creativity and also shows off your products and services in a very cool visual way. Since its launch, I've been a big proponent of it. It's, in a sense, and online scrapbook. You find images and videos you like and "pin" them to your online boards.

New On AllBusiness