CEO With No Time To Blog? Big Mistake...
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Have you rejected the idea of blogging because you already have enough work to fill up 25 hours in a day? It's time to rethink that schedule.
CEO blogging is a great way to let people know more about your company and the people inside it. And remember, people do business with people, not companies. Communication is a huge part of that equation. So CEO blogging should be a no brainer, right? Not quite.
Shel Holz hits the nail on the head with his post about no time to blog.
There’s no doubt that senior company leaders are busy people. But, as Levy noted, communication is one of the things they’re supposed to be busy with. A CEO I once interviewed told me thought CEO should stand for “customers, employees, and owners,” the three audiences on which he needed to focus most of his attention. Blogs are ideal tools for reaching, certainly, the first two, and a growing number of companies see value in talking to investors and the financial community through blogs, too.
What do you think? Leave me a comment.
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Latest Comments
In any line of business, communication is the key to success. From relationships to business, it's all the same. If you don't communicate with others, you leave it up to them to fill in your blanks. It may be one more thing to do, but you can reach so many more people easily and effectively and it's worth it.
Comment By: Kim Shuford | 5/20/08 at 12:17 AM CEO With No Time To Blog? Big Mistake...That's the real point isn't it Kim? Thanks for taking the time to add your thoughts.
Comment By: Denise O'Berry | 5/24/08 at 3:46 PM CEO With No Time To Blog? Big Mistake...CEO's must come down to the customer level to truly understand what is happening. Then, the true leaders will be able to help customers in ways that are truly meaningful and profitable.
Denise, Could you offer some of your posts on inSocialMedia.com? The group would surely appreciate them.
Respectfully,
Nelson Bruton ...
It does seem as though they get out of touch at times, doesn't it?
Comment By: Denise O'Berry | 5/31/08 at 6:34 AM CEO With No Time To Blog? Big Mistake...
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