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Willie Loman meets supply-chain management. (Kraft Foods' systems management) (Company...

By Vaughan, Jack
Publication: Software Magazine
Date: Friday, December 1 1995

At the AMR Executive Conference, manufacturers underscored the theme that there are unprecedented changes in the distribution channels of manufacturing companies worldwide. Kraft Foods is a case in point. The company faces such challenges as flat sales and decreasing return on equity and it has responded by replacing one-on-one selling to that requiring intense information systems support. Kraft's information systems inventory includes 36 general ledgers, 12 volume reporting systems, 30 trade deal systems and six manufacturing systems. A critical component of its supply-chain management str

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