Annual sales of prepaid gift cards exploded from virtually nil three years ago to upwards of $20 billion today and a projected $32 billion next year, encouraging retailers of every description to scramble this summer to put together programs for the December holidays.
Their customers-pressed for time, bereft of gift ideas, and separated from relatives by distance-are turning to the cards at Christmas and during Hanukah, but they're also buying them for birthdays, weddings, and other events throughout the year. Shoppers can personalize the cards by buying them from store