Interelate Creates Customer Data AnalysisProduct-Setting the Standard for Increasing Customer...

Business Editors

EDEN PRAIRIE, Minn.--(BUSINESS WIRE)--Sept. 11, 2000

Pre-built customer intelligence solution increases

sales and profits for financial

institutions through targeted cross-selling

Interelate, the leading customer intelligence application

service provider (ASP), today announced the first of its pre-built products - a cross-sell solution designed for the financial services industry. Interelate has developed a repeatable customer intelligence solution that provides banks, investment firms, insurance companies and other financial services businesses access to state-of-the-art customer analytics and best practices to increase sales and profits.

Interelate's product enhances cross-sell efficiencies by providing customers access to its best-in-class tools for customer analysis, data mining, campaign management and real-time personalization. Based on extensive research and experience with financial services institutions, the Interelate solution provides clients precise customer analysis and more effective targeting. Each time a customer makes a decision - to buy or not to buy - the solution refines its demographic, behavioral, and propensity models to provide even more intelligent analysis to more efficiently target customers.

"Due to recent changes in the financial services industry, a window of opportunity has opened for firms to cross-sell existing products to their customer base, dramatically impacting customer profitability," said Wade Myers, Interelate's chairman and chief executive officer. "Our pre-built and rapidly delivered cross-sell solution allows our clients to implement effective cross-sell strategies in a matter of weeks, resulting in a tangible competitive advantage in the financial services marketplace."

Using proprietary analysis models, Interelate's financial services cross-sell solution retrieves data from existing client systems and combines it with industry best practices to provide clients with sales and marketing insight. The solution identifies a client's highest-value customers and most-likely opportunities to sell those customers additional products and services. These pre-configured solutions, aided by Interelate's experienced industry, technical and analytical specialists following proven processes, enable rapid time-to-benefit--often in a matter of weeks--and lower implementation costs.

Interelate's proprietary analysis models include:

-- LifePhase(TM) data - a segmentation of nearly every U.S. home based on the
four variables of age, income, marital status and presence of children.

-- Propensity scoring technology - a scoring model that identifies the most
attractive customers for tailored cross-sell offers by product or product
portfolios.

-- Geographic indicators - analyzes how purchasing factors differ by
geographies.

-- Behavioral segmentation strategy - methodology that takes into account
characteristics such as brand loyalty and cost sensitivity.

"Like many other industries, the financial services industry is realizing the value of customer intelligence," said Denis Pombriant, senior analyst, Aberdeen Group. "Interelate has established financial services cross-sell best practices to provide their clients the tools they need to increase profitability, quickly and cost-effectively."

ABOUT INTERELATE

Interelate is the leading customer intelligence ASP (application service provider) that rapidly delivers to decision-makers a unified view of relevant customer information and analysis. This innovative solution empowers clients to grow sales and profits through data mining, campaign management, personalization, and real-time recommendation. Interelate combines deep expertise in data analysis, CRM (customer relationship management), database marketing, and industry verticals with leading analytics software, proven methodologies, and third-party data through a secure, Web-delivered service.

Interelate's partners include EMC, Loudcloud, Dell, Sun, Oracle, Microsoft, E.piphany, and Net Perceptions. Interelate's investors include Goldman Sachs, Deutsche Banc Alex. Brown, and Dell Computer. Headquartered in Minneapolis, Interelate has offices throughout the U.S. and recently opened an office in Europe. Interelate can be reached at (952) 908-8000 or www.interelate.com.

Interelate and LifePhase are trademarks of Interelate, Inc.