IBM Corp.'s recent naming of Harriet Pearson as its first chief privacy officer underscored the increasing importance b-to-b technology marketers are placing on privacy initiatives.
Pearson will oversee the development and implementation of all of Big Blue's privacy programs. A lawyer and engineer by training, she was most recently IBM's director of public affairs.
Prior to joining IBM in 1993, Pearson practiced law in Washington and worked as an engineer for Shell Offshore Inc. in Louisiana and Texas.
BtoB: IBM Chairman-CEO Lou Gerstner has said