AuctionRover.com Launches B2BRover.com-The DefinitiveBusiness Exchange Aggregator.

Business Editors/High-Tech Writers

LOS ANGELES--(BUSINESS WIRE)--April 5, 2000

Leading Auction Aggregator Migrates

Successful Business Model to B2B Market

AuctionRover.com(TM) - the leading one-stop resource for online auctions - today launches B2BRover.com(TM),

the definitive aggregator of B2B product listings incorporating more than 25 of the leading business exchanges currently operating on the Internet. The announcement, released today at Spring Internet World, marks AuctionRover's entry into the B2B market, having previously focused its efforts on the B2C space. AuctionRover.com recently entered into an agreement to be acquired by GoTo.com (Nasdaq: GOTO), the company that revolutionizes how people and businesses search for products, services and information on the Internet.

Operating under the tag line, "B2B made simple(TM)," B2BRover, which can be found at http://www.b2brover.com, is an exchange aggregator and search engine for business-to-business dynamically priced goods and services. B2B exchanges can join B2BRover to receive qualified traffic directed to their listings in eight categories - Agriculture/Farming, Chemicals, Construction, Computers and IT, Medical/Scientific, Industrial/Equipment, Maintenance/Repair/Operations and Surplus Inventory.

"B2BRover is a critical component of our strategy to remain the leading one-stop resource for online auctions," commented Scot Wingo, co-founder and CEO of AuctionRover.com. "Having established a leadership role in the B2C marketplace, we felt it was essential to develop a business-to-business service."

GoTo.com's CEO Ted Meisel commented "The B2B space is an area of increasing importance for GoTo.com, and we believe B2BRover will become a key component of GoTo.com's strategy to provide both buyers and sellers with a comprehensive B2B marketplace."

Business exchanges currently on the B2BRover platform include SciQuest.com (NASDAQ: SQST), eBay Business Exchange (NASDAQ:EBAY), bLIQUID, b2bstreet, iMark, PlanetTest, Buildscape, Grainger Auctions, B2Bexplorer, NetEquipment, Inventory Depot, eWood.com, Cymerc, ComAuction and Adorable Supply Corporation.

AuctionRover.com will create unique partnership opportunities within the B2BRover site including the free addition of a business exchange to the B2BRover aggregator service, exclusive sponsorships of industry specific vertical marketplaces, licensing of B2BRover listings on third-party sites and preferred-placement/logo insertion on a pay-for-performance basis.

iDeal's Deal-Network (http://b2b.dealnetwork.com) has signed on as the first premier sponsor for B2BRover. As a result, Deal-Network's recently announced B2B site will be featured as a special channel on the B2BRover search results page that will organize and list auction items specifically on the Deal-Network platform.

"The business-to-business marketplace is redefining online transactions," according to Chris Adams, Director of Merchant Services for Deal-Network. "However, the space is very fragmented, ultimately resulting in unproductive searches for B2B products and services. The value of B2BRover is not only as a comprehensive business exchange aggregator that streamlines the search process, but also as an effective means to increase exposure to our platform of industry-specific product listings. Looking forward, we anticipate that B2BRover will be an integral part of Deal-Network's growth and development."

About B2BRover.com

B2BRover, a division of AuctionRover.com, is the definitive aggregator of dynamic-priced business-to-business product listings. Both a business exchange search engine and aggregator, B2BRover allows businesses to search for and bid on items across vertical industry marketplaces including online giants like SciQuest.com and Liquidation.com. B2BRover returns search results from more than 25 of the leading business exchanges - more than any other resource on the Internet. For more information, visit B2BRover at http://www.b2brover.com and visit AuctionRover.com at http://www.auctionrover.com.